There isn’t a single day without news about Taylor Swift. If one day she’s the most listened to artist of the year on Spotify, the next Bloomberg or Forbes will come along and declare that she’s already a billionaire; On the other hand, she announces further concerts on her tour or opens the door a little to her private life. The 33-year-old artist from Pennsylvania is currently experiencing a standout moment in her career. So much so that Time magazine has made a historic decision and decided that she will be the Person of the Year for 2023, reflecting her reign on the cover.
Without a doubt, 2023 was Swift’s year after 17 years of career, which she has built since her youth, when her parents decided to move from her native Pennsylvania to Nashville so that she could pursue a career first in the country and then in pop. But in these months he has already been on stage 66 times in four countries for the concerts of his tour “The Eras Tour”, during which he reviews almost fifty songs from his entire career for no less than three and a half hours. A sensational tour that has filled stadiums from Arizona to Los Angeles and entered Latin America – Mexico, Buenos Aires, Rio de Janeiro and Sao Paulo – for the first time – with unprecedented success, with every single ticket sold (at an average price of). more than $250 each). In fact, the issue of ticket sales was also in the spotlight as the system broke down at most of their concerts. The controversy even reached the US Congress, which accused the company of a monopoly, in an issue that unites Democrats and Republicans.
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“Much of what Swift has accomplished in 2023 is immeasurable […]. “It aims to give value to the dreams, feelings and experiences of people, especially women, who have felt abandoned and regularly underestimated,” emphasized the publication’s editor-in-chief, Sam Jacobs, in a statement. The singer, who hasn’t given any interviews or statements in years, sat down for a conversation with the magazine this time. “I have been removed and removed from the forefront of public opinion many times over the last 20 years,” he says during the long talk. “They put a crown on my head and then took it off,” she says, admitting that this year is different for her. “It’s the defining moment of my career, at 33 years old,” he says. “And for the first time in my life, I was mentally strong enough to endure what that entailed.”
It’s clear that the singer’s creative, business and even personal decisions have crowned her, not just for the times, but for the global concert and cultural industry and the economy. A quick calculation suggests that almost four million people attended her Eras Tour concerts, of which she has 85 left worldwide between February and November 2024 (including Madrid on May 30, when she will premiere the Santiago Bernabéu ). . She has earned around $700 million in tickets, she is already amassing a net worth of $1.1 billion and her global influence is around $5.5 billion. “This is the proudest and happiest feeling I’ve ever had and the most creative and fulfilled feeling I’ve ever experienced,” Swift explains. “At the end of the day, we can shoot whatever we want or try to overcomplicate it, but the question is: are you having fun?”
Swift, who had already made her first steps in the cinema, took on the role of film entrepreneur this year. She herself decided that her concert – which, as she assures in the interview, was the biggest professional challenge of her career – would even come to the cinema: last October she decided to bring it to the big time, directed by Sam Wrench and produced by herself Canvas to bring the concert and without any distributors involved. The first weekend brought in almost $100 million at the box office. It already numbers more than 250 and is on pace to surpass This Is It, Michael Jackson’s 2009 concert that holds the world record.
Not only did Swift bring live music to the podium this year, but also recorded music. He has released 10 albums throughout his career. When he started his career, he signed with a businessman named Scott Borchetta, who in 2018 decided to sell his masters, the catalog of the six albums he owned at the time, to another company. She wanted to buy it, but he didn’t give her the chance, so she lost the rights to her music to someone else (the producer, businessman and manager of, among others, Justin Bieber, named Scooter Braun). He in turn sold it to an investment fund shortly afterwards. In a twist, and thanks to a legal loophole, she decided to re-record and re-release these albums, adding the Taylor’s Version surname to all of them. He did it with Fearless and Red in 2021 and this year with Speak Now and most recently in October with the successful 1989. This, his fourth album, sold 1.4 million copies upon its release in 2014, the first week of It sold 1.7 million copies upon its release in 2023.
Just a week ago, Swift also made headlines for dethroning Bad Bunny as the most listened to artist on the Spotify platform: “Taylor Swift was able to intelligently combine new music with newly recorded music, a unique case in music history.” , she explained at the time. Spotify’s Music Director for Southern and Eastern Europe, Melanie Parejo. She is the first woman to reach the podium in a decade. It also became the most listened to song on Amazon Music and Apple Music, where she was also named Artist of the Year.
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