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About six weeks after Beyoncé made a surprise appearance at the world premiere of “Taylor Swift: The Eras Tour,” Swift returned the favor with an appearance Thursday night at the London premiere of “Renaissance: A Film By Beyoncé.”
Swift even got on point with the color scheme, wearing a sparkling silver dress. This is the color that Beyoncé requested from her fans on some of her tour dates and, in fact, that she often flaunted on stage.
Beyoncé herself was dressed in silver – with matching platinum hair – at a screening of the film at the Academy earlier this week.
However, tonight the Renaissance woman opted for a black ensemble but kept the platinum blonde hair.
Beyonce
That Swift would show up for Beyoncé’s big moment makes sense in several ways. There is the payback aspect, but both films are also distributed through AMC. For AMC CEO Adam Aron, it’s just good business that the stars support each other. (Aron also attended Swift’s premiere and Beyoncé’s LA screening.)
AMC is hoping that “Renaissance” will enliven the usually dull box office framework — the downward corridor after Thanksgiving and early December — with what looks like a $30 million worldwide opening, perhaps even as much as $40 million -Dollar. Stay tuned.