Taylor Swift won best pop song for NSYNC’s “Anti-Hero.”BRENDAN MCDERMID (Portal)
“The unstoppable Taylor Swift.” With these words from Justin Timberlake one of the first prizes was awarded at the MTV Video Music Awards this evening in New Jersey. The network began its most celebrated awards night with a nod to the devastating power with which Swift has conquered the world of music. The singer picked up her first trophy of the night, Best Pop Song for “Anti-Hero” by boy band NSYNC, of which she was a fan as a teenager. “I had your dolls when I was little. Are you doing something new?” she asked the band, who were reuniting on stage for the first time in a decade. It was the beginning of a night full of surprises, but it ended unexpectedly: Swift won the show.
Taylor Swift wore a long black dress with an asymmetrical neckline and shone on MTV’s most important evening. Videos were once the spearhead with which the music industry sold its products. This idea gave rise to these awards, which have been presented on the East Coast of the United States since 1984. However, the concerts are among the most profitable events in the industry. That’s why Swift was treated like royalty on the night that celebrates pop music. His “Eras” tour has become an event. The American part ended in Los Angeles and gathered almost half a million spectators at SoFi Stadium over six sold-out nights. Analysts expect the show to gross more than $1 billion in Canada after it wraps in November 2024.
At the VMA production, a cameraman was busy following Swift throughout the ceremony, which took place at the Prudential Center in New Jersey. The legions of fans who follow her around the world watched as she chose a drink with rapper Ice Spice, her partner on Karma and Best New Artist winner; Among other things, she sang Demi Lovato’s “Heart Attack” (a song that Selena Gomez didn’t applaud because the cameras caught it), clapped with actress Sabrina Carpenter and danced to Doja Cat’s performance.
Swift won the fourth of eleven awards for which she was nominated (she appeared in some categories more than once). With “Anti-Hero” he won the awards “Song of the Year”, “Pop Song”, “Best Director” (the third win in this category since 2020) and, above all, “Best Video of the Year”. “I just want to say it means a lot to me that the fans voted for these awards,” he said after receiving the night’s most coveted award.
It wasn’t Taylor Swift all night. Shakira starred in another standout moment of the evening. The Colombian was nominated for four awards, but came away empty-handed between the categories. It wasn’t a big deal because in this edition he received one of the MTV Awards’ highest honors, the Video Vanguard Award. This is the first time that a South American receives this award, which last year fell into the hands of the master of ceremonies this Tuesday, the Trinidadian Nicki Minaj.
Shakira, who won her first astronaut in front of foreign audiences in 2000, today joins a select group of artists who have influenced popular culture. Recipients of this award include The Beatles, Madonna, Michael Jackson, The Rolling Stones, U2, Britney Spears, Beyoncé and Jennifer Lopez.
Shakira sang a 10-minute selection of several hits she’s had over her 30-year career. The songs selected included Suerte (Whenever, Wherever), Hips Don’t Lie, La Loba and Ojos Así, which allowed her to perform belly dancing in front of the camera, making it a part of her repertoire. With a camera on her shoulder, the production followed her around the stage in a bilingual set that included songs in English and Spanish, leading up to her latest release, “Copa Rota.” But he reserved the second language to end his number with the song of malice, which became an international hit after a session with Argentine producer Bizarrap. The audience sang the tiradera directed at football player Gerard Piqué while the singer was carried by a group of dancers. At the climax, she was lifted from a small platform several meters above the audience.
“Thank you for being my army and helping me fight all the battles,” Shakira said to thank her fans. The singer also used the moment to thank her children, Milan and Sasha, who were present. “[Ellos] “They lift my spirits and make me feel like mom can do anything,” the singer said. The minors accompanied their mother on the red carpet dressed in a Versace tracksuit.
Tonight marked Shakira’s first appearance at the VMAs in 17 years. In 2005 he appeared on stage with Alejandro Sanz to perform La Tortura. It was one of the first reggaeton songs to travel around the world, foreshadowing the genre’s devastating wave that would come in the years that followed. Among the Latinos who attended the awards ceremony tonight were Karol G, the Brazilian Anitta, who won the Latin category with Funk Rave, and the Mexican featherweight who has become a phenomenon within the genre, known as a regional Mexican is known.
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