Michael Buckner for Variety
Have you ever wanted to attend a private Taylor Swift concert?
Well, Cinemark is offering moviegoers the chance to rent theaters to watch the filmed version of Taylor Swift’s “Eras Tour,” which hits theaters on October 13th. Private Swiftie parties, as the theater rentals are called, cost $800 (plus tax). and fees) and can accommodate up to 40 people. That might sound like a lot of money, but keep in mind that some Swifties paid just as much for a single concert ticket to the pop star’s epic arena tour.
“We are excited to offer fans the ultimate ‘Taylor Swift: The Eras Tour’ concert film VIP experience in their own private Cinemark auditorium,” said Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer. “We are overwhelmed by the sensational ticket sales from this event and are excited to usher in a new era to our fan-favorite Private Watch Parties with our Private Swiftie Parties. Our larger-than-life screens and immersive surround sound provide an enchanting environment in which you can sing and dance with friends and family to the concert of the decade.”
Swift’s concert film “Eras Tour”, a rendition of her record-breaking stadium tour, is also breaking the mold at the (cinema) box office. Advance sales have already reached a whopping $26 million, which is a single-day record for AMC Theaters, the film’s official distributor and the largest cinema chain in the world. Based on early demand, theater owners believe this film has the potential to gross over $100 million, which is unprecedented business for this type of film. In fact, only five films this year – “Barbie,” “The Super Mario Bros. Movie,” “Guardians of the Galaxy Vol. 3,” “Spider-Man: Across the Spider-Verse” and “Ant-Man and the Wasp.” : Quantumania” – have hit triple figures on their debuts.
Outside of private theater rentals, prices are Swiftie-coded, with standard tickets $19.89 for adults and $13.13 for children and seniors.