The Christmas lottery kicks off the end-of-year celebrations in Spain. The advert, as traditional as the raffle itself, was launched this Wednesday and focuses on the importance of making time for family in the hustle and bustle of modern life. The spot, designed under this year’s campaign theme “Lucky to have us,” tells how a woman becomes stressed between juggling work, home and Christmas errands, including buying her father’s tenth of the lottery. At the end of the day he wishes “everyone would disappear” and wakes up in a deserted Madrid with no one around, including his father. She enjoys the empty city but misses him and falls asleep at his house. The next day there is a reunion between father and daughter, who has finally bought the ticket, “an excuse to be together.”
In contrast to last year, there was only one audiovisual spot, but a further four were produced for radio. They all revolve around the chance to meet someone special at work, on a flight, or at a soccer game and “play the lottery with that special person.” The President of State Lotteries and Betting, Jesús Huerta Almendro, has indicated that the 2023 announcement aims to “put the focus on what really matters, namely the people around us, our loved ones, those in the family or can be found at work.”
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The actors in the commercial are Carlos Olalla and Andrea Thurman. The locations are symbolic places in the Spanish capital such as Cibeles, the Prado Museum, Cibeles, Doña Manolita or the terrace of the Círculo de Bellas Artes. “It was three days of intense but beautiful filming. “I am very proud to be a part of the lottery announcement,” Thurman said.
Carlos Olalla and Andrea Thurman in a picture from “Lucky to Have Us.”
This year, 185 million Christmas lottery tickets were offered for sale for the extraordinary Christmas raffle. 2,590 million euros in prize money will be distributed. The popular Christmas “jackpot” is 4 billion euros, the second prize is 1,250,000 and the third is 500,000. The amount of the tenth remains at 20 euros.
This year’s ticket is illustrated with the painting “The Birth of the Master of Sopetrán,” located in the Prado Museum.
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