I’Abarth 500 scheduled to land on Canadian soil in 2024. The small car will be back after a few years of absence, but this time electric. To introduce the product, Abarth launches an advertising campaign in collaboration with the Mission Impossible franchise. The campaign, entitled “Mission Possible”, includes the Abarth 500e and Tom Cruise.
A screenplay for an action film
It’s Tom Cruise’s character Ethan Hunt driving the car. In the heat of the moment, the character jumps into a classic yellow Fiat 500 Abarth and flees. That’s when we realize that this Fiat 500 is actually an electrified version of the classic model. In a race against time, the little car roams the streets of Rome until nightfall. In one fell swoop, the original 1960s model is transformed into the Abarth 500e, giving way to the new version of the vehicle.
According to the company, this partnership allows the brand to perfectly achieve its main goal of transforming ordinary cars into something extraordinary. The manufacturer adds that for Carlo Abarth, the company’s founder in the 1950s, it was about giving everyone the opportunity to express their passion for driving in everyday life. Whether this will be the case for the Abarth 500e is not clear at the time of writing, but the brief publicity suggests the little car will be quite dynamic.
The Abarth 500e
Thanks to its electric architecture, as well as better weight distribution, instant torque and a wider wheelbase, Arbarth says it would be faster than the older petrol-powered version. In addition, the performance car is around 300 kilograms lighter than its predecessor and weighs a total of 1,440 kilograms. Equipped with a 42-kilowatt-hour battery and a 113.7-kilowatt electric motor, the Abarth 500e produces 153 hp and 173 lb-ft of torque. This promises acceleration from 0 to 100 km/h in less than 7 seconds.
According to the WLTP analysis cycle, the announced range is 265 kilometers. This will certainly decrease as the tests are conducted with the EPA. The Abarth 500e is equipped with an 85-kilowatt fast charging system. According to the manufacturer, it only takes less than 5 minutes to reach 40 kilometers of autonomy. However, according to the company, with fast charging you can reach 80% of autonomy in 35 minutes.
The car is scheduled to arrive on our continent in 2024. There are currently five colors to choose from on the manufacturer’s European website, namely Antidote White, Venom Black, Adrenaline Red and two new colors called Acid Green and Poison Blue. . North American pricing is still unknown at the time of writing, but the entry-level Abarth 500e is sold for €36,900, which is 54,000 Canadian dollars in a simple and unofficial conversion.