Serious announcement: America’s premier regional press group Gannett, owner of USA Today, is seeking an “energetic” multimedia journalist to exclusively cover mega-pop star Taylor Swift, a cultural phenomenon and commercial steamroller.
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The “Taylor Swift Reporter” ad appeared Tuesday on Dayforce’s job site, which Gannett posted for its newspapers USA Today and The Tennessean, a local publication of the USA Today Network: “Looking for an experienced reporter who turning to video and being able to record.” the musical and cultural impact of Taylor Swift.
Gannett notes that “Swift’s fan base has reached unprecedented heights, as has the importance of her music and legacy” in the United States and around the world.
The USA Today network and its Tennessee (South) newspaper are looking to hire “an energetic editor, photographer and social media professional who will have an unquenchable thirst for everything Taylor Swift does across all platforms.”
It needs “a creative, energetic journalist to cover the excitement surrounding Swift’s current tour and upcoming album while providing thoughtful analysis of her music and career.”
USA Today warns that the Taylor Swift column must have “a voice, but no bias.”
The 33-year-old musician is a musical and cultural phenomenon and an economic juggernaut.
She just completed part of her “Taylor Swift: The Eras Tour” in the US and Mexico and is scheduled to head to Canada in November 2024. At the end of the year she is scheduled to travel to Argentina, Europe, Asia and Australia until the end of 2024.
With 146 performances in sold-out stadiums, Taylor Swift – who started out at a young age in a bar in Nashville, Tennessee, the “capital” of the country – is expected to reach a billion dollars in sales.
In late August, she announced that her concerts would be the subject of a film, scheduled for release on October 13 in AMC theaters in the United States, Canada and Mexico.
Even the president of the Federal Reserve’s New York branch, John Williams, spoke last Thursday of a “Taylor Swift” effect that has boosted the American economy in recent months.
In June, a thousand journalists and Gannett employees went on strike to demand reinvestment in “decimated” local coverage of the USA Today Network’s 200 titles and the departure of the company’s embattled boss, Mike Reed.