It didn’t take long for The Attico, which launched in 2016, to attract a cult following. The label’s darkly glamorous eveningwear – including iridescent minidresses, Y2k redux cargo pants and edgy heels – quickly made it onto the radar of fashion insiders and into the street style of Rihanna, Dua Lipa and Hailey Bieber.
While The Attico deals in the kind of high-wattage pieces that are easy to imagine in the light of a fashion week runway, the brand has never hosted a show. (It helps that founders Gilda Ambrosio and Giorgia Tordini are influencers with over a million Instagram followers between them — who could easily become customers.) But the brand is growing up, and for its spring 2024 collection, The Attico has decided to finally have one real fashion show.
For the brand’s runway debut, The Attico closed a residential street in Milan’s western Arco della Pace neighborhood. The show featured 42 looks, a mix of sheer fabrics and mirrored sequins fit for a warehouse madman, with oversized utility jackets and cargo pants, as well as some oversized outerwear, presented to a pulsating synthesizer soundtrack. It’s as if the models themselves lived in the neighborhood, got ready for a night out in their biggest, flashiest outfits, and then decided to bust out a speaker and bring the club to their doorstep.
Daniele Venturelli//Getty Images
Daniele Venturelli//Getty Images
Daniele Venturelli//Getty Images
Guests sitting in the front row – actually a row of comfortable leather sofas set up for the event – included new Gucci creative director Sabato De Sarno, shoe designer Amina Muaddi, influencer Chiara Ferragni and White Lotus star Sabrina Impacciatore . The audience was larger than the official guests; Some residents stood on their balconies and peered out of second-floor windows to watch the models walk by.
Daniele Venturelli//Getty Images
Front row guests Chiara Ferragni, Sabrina Impacciatore and Elodie attend The Attico’s show
Marco M. Mantovani//Getty Images
The looks throughout the collection expanded the definition of the proverbial “day-to-night” dressing. There was an oversized gray trench coat and matching scarf, paired with molten silver pants and a black off-the-shoulder blazer over nothing but feathered tights. Half-naked dresses were covered in reflective sequins and thin black feathers. Accessories like crystal-embellished ballet flats and shimmering slouchy clutches seem destined to go the way of Devon sandals (which means they’ll be everywhere when commercial pieces go on sale next spring).
Daniele Venturelli//Getty Images
Daniele Venturelli//Getty Images
Daniele Venturelli//Getty Images
Fashion shows are a significant investment for designers. After seven years of existence, The Attico showed itself on the first catwalk more convinced than ever that its eye-catching eveningwear and accessories have the potential to surpass its cult status. When it comes to turning a quiet street into a runway, designers may just be winking at the fans already wearing The Attico in their respective cities and attracting attention when they do it.
Fashion Commerce Editor
Halie LeSavage is fashion commerce editor at Harper’s BAZAAR. Her style coverage covers everything from evaluating the best designer products to profiling emerging brands and designers. She was previously a founding retail journalist at Morning Brew and a fashion contributor at Glamour.