The European Union (EU) is looking for formulas for limitation foreign interference. The Twenty-Seven and the European Parliament agreed late Monday to issue a new regulation that will regulate this political advertising and prohibits external companies from sponsoring propaganda in European countries in the previous three months Choose.
The regulations will introduce new requirements for tech giants such as: Google either Goal, which must label political advertising on their platforms to determine who paid for it, how much, and which elections it is aimed at. If you do not comply with this requirement transparency They can be fined up to 6% of their annual turnover.
“The new rules will make it harder for foreign agents to spread disinformation and affect our free and democratic processes,” said MEP Sandro Gozi, who holds the position of the European Chamber.
We welcome the political agreement between @EUCouncil And @Europarl_EN for political advertising regulation.
Under these new rules, political advertisements must be clearly labeled as such and state who paid how much for them and for which elections, referendums or… pic.twitter.com/WPFAqJM1B
— European Commission (@EU_Commission) November 7, 2023
New rules
The regulation passed yesterday also completely prohibits the use of data from minors and particularly sensitive data, such as those that reveal political opinions. religionThe sexual orientation or ethnic origin.
In addition, advertising segmentation will be limited to the data that users have explicitly provided for political advertising. Thus, the right to privacy of EU citizens, a movement that nevertheless puts a torpedo on the model of large platforms such as Facebook either Instagram.
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The pact between the European Council and the European Parliament also provides for the creation of a public repository for online advertisements, where they will be stored for up to seven years. This will allow academic researchers to access this information to study the mechanisms of political propaganda Internet.
This set of rules will come into force 18 months after the regulation comes into force, in 2025. In practice, this means that they will not serve to prevent possible external interference in view of the European Parliament elections, which will, however, take place from June 6th to 9th next year.