Class in: science and technology
Theme : New products and services
The LG SIGNATURET4K OLED TV marks the beginning of a promising new chapter in LG's tradition of continuous TV innovation.
LAS VEGAS, Jan. 8, 2024 /PRNewswire/ -LG Electronics (LG) unveils the world's first wireless transparent OLED TV at CES2024. LG's OLED SIGNATURET model is a true technological marvel that combines a transparent OLED4K display with LG's wireless video and audio transmission technology for a revolutionary transformation of the screen usage experience. OLEDT opens the door to a world of nearly limitless possibilities, offering users unprecedented freedom to carefully design their living spaces. Added to this is the unrivaled image quality and performance of LG's OLED screen, powered by the new AI Processor (Alpha)11. LG's transparent OLED is a true revolution and won five CES2024 innovation awards, including the Best of Innovation Award.
LG SIGNATURET OLED frees users from the dominant black screen that overshadows their interior design. Despite its 77-inch size, the OLEDT integrates perfectly into its surroundings with its innovative transparent screen. Almost invisible when switched off, it blends into the surroundings and puts an end to the famous problem of integrating the large black screen into the interior design. The TV's beautiful transparent screen also helps the room feel larger and more open.
LG's unique OLEDT offers many new possibilities, from placement in the room to the types of user experiences LG can now deliver.
Its transparent OLED screen eliminates the usual limitations of traditional televisions. It is no longer necessary to place the TV on a wall. Instead, place the OLEDT TV in the middle of the room to create a separating element or lean it against a window without blocking the view outside. The included Zero Connect Box, which uses LG's industry-leading wireless transmission technology to send 4K images and audio to the OLEDT, also allows users to place their TV anywhere, regardless of the location of the power outlets in the room. Since there are no cables between the Zero Connect Box and the OLEDT, users can enjoy a pure, wireless viewing environment.
In addition, the modular design of the LG OLED T allows you to choose between different installation methods. The OLED T is available with stand-alone installation or wall or wall mounting. Customers can also personalize their screen to suit their tastes and preferences by installing freestanding or floating shelves on either side of the screen.
LG's transparent OLED allows its owners to discover new forms of entertainment and consumption thanks to its dual viewing experience: transparent and opaque. The always-on display function turns the OLEDT into a transparent digital canvas for displaying works of art, videos or photos. The content displayed on the transparent screen appears to float in the air, merging with the surrounding space to create a fascinating and atmospheric visual effect. Another option is the information banner feature, which displays useful information at the bottom of the screen. This feature displays news reports, weather updates, or the titles of songs currently playing, while the rest of the screen provides a clear, unobstructed view of the space beyond.
To display a perfect OLED image, simply press a button to increase the screen contrast. Users can immediately take full advantage of LG OLED's improved image quality thanks to the new AI (Alpha)11 processor, which offers four times more AI performance than previous models. Graphics performance has been improved by 70% and processing speed by 30% compared to its predecessor. With OLEDT, enjoy both transparency and vibrant colors with just one click.
“LG’s OLED SIGNATURET is an incredible feat of consumer-focused innovation that delivers entirely new screen experiences with the picture quality and performance of our premium OLED technology,” said Park Hyoung-sei, president of LG’s Home Entertainment Division. LG's transparent OLED gives customers more freedom to design their living spaces, completely redefining possibilities and paving the way for an exciting future for the TV industry.
LG's stunning OLED SIGNATURET TVs will be on display at the company's booth (#16008 at the Las Vegas Convention Center) at CES2024, January 9-12. For more information about LG products unveiled at CES2024, see the CES2024 press kit.
About LG Electronics' Home Entertainment Division
LG's Home Entertainment division is a recognized innovator in televisions and audiovisual systems. LG offers a premium home entertainment experience with its award-winning OLED TVs, celebrating its 10th anniversary in 2023, and QNED LED TVs, powered by the innovative webOS smart TV platform. To provide consumers with a premium experience, all LG home entertainment products are designed with the environment in mind, from production to disposal. For more information about LG, visit www.LGnewsroom.com.
SOURCE LG Electronics Canada
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Press release sent on January 8, 2024 2:26 p.m. and distributed by:
