Havana Club International SA (HCI SA), marketer of the most important Cuban rum, celebrates three decades of success in the distribution of the most sought-after spirit, considered one of the best light rums in the world.
This company was founded in 1993 between the Cuba Ron Corporation and the French group Pernod Ricard (for global marketing) and planned such a celebration for the coming November 23rd.
The general director of the company, the French Christian Barré, told Prensa Latina that as part of the appointment they will be present at the International Fair of Havana (Fihav 2023), which is scheduled to take place at the exhibition center from the 6th to the 11th of next month. Expocuba peripheral.
He argued that now is the time to introduce Tributo 2023 rum, a limited edition of 2,500 bottles, to the national and international market.
He explained that they have other projects focused on the development of their export markets, which are fundamental to the company and that, as a leading company on the island, they are working to increase the reputation of the brand and what it has to offer various traditional channels (tourism), import, strengthen branches and new forms of management).
This last channel, says Barré, is very important for the company because micro, small and medium-sized enterprises (MSMEs) are growing rapidly and developing dynamically, thereby strengthening the image of the brands and HCI.
For her part, the company’s brand manager Lilian Migaz announced this on the 23rd
In November there will be a predominantly company-internal meeting to celebrate the milestone anniversary together with the employees.
Likewise, on the occasion of HCI SA’s 30th anniversary
Support and participation of many employees of the brand and the
Company.
He noted that this was a difficult year, but more than 50 contracts had already been signed with private companies on the island.
This meant that despite the year of adjustments and changes, 2023 managed to bring back to market many products that had fallen by the wayside following the Covid-19 pandemic (Havana Club’s innovation portfolio).
The CEO pointed out that they are relaunching products such as Smoky and Profundo and have recently introduced Cuban Spiced, with which they complete the company’s portfolio, which is very strategic. So far this year, Havana Club has maintained significant markets such as Germany, Spain, Canada and France, as well as Asia, which are valued for growth.
Crafted by masters of Cuban rum using traditional methods, Havana Club embodies the spirit of Cuba, the source emphasized.
In 1993, Havana Club International SA was founded and created the necessary synergies for the full introduction of Havana Club’s Cuban rum and its entire portfolio to the global market, the speakers said.
The company, headquartered in Havana, exports its rum to 130 countries, with the exception of the United States, since Washington is the only Cuban rum brand with a truly international appeal due to the measures taken against that island, those interviewed emphasized.
Havana Club Rum is the most representative product of this type on the island, with recent emphasis on very high quality lines such as dark spirits. The best known is Havana Club 7 Years, which is in great demand in Italy and Germany and always has a new impact on tourism in this country.
ro/rfc