After more than four decades as an employee of SBT, Fernando Pelegio resigned and announced this Tuesday morning (12) his departure from the channel. The previous head of creation and artistic planning decided to leave the station to pursue new professional paths and had his resignation announced internally at a meeting of all of the station’s program directors the event was called “Expectations” since last week Adapt managers to the new direction of the company.
In a statement released to the press by SBT this afternoon, the broadcaster praised Pelegio’s qualities and thanked him for “all his dedication, professionalism and commitment” during his 43 years as an employee of the company. The broadcaster says his departure was the result of a mutual decision. The report from Pop TV noted that he had decided to leave the network because he had been frustrated internally in recent months he had lost power within the corporate structure since the arrival of Daniela Beyruti, who became vice president in April.
Despite his resignation, Fernando Pelegio emphasized that he is leaving the station out of gratitude to his former colleagues. “It was 43 years of dedication to a house that gave me everything. “I will forever be grateful to the entire Abravanel family, my friends, directors and artists, all my superiors from whom I have always learned a lot, and all the employees who fought hard and side by side for the wellbeing of SBT “he told The Former Director in the announcement. Forwarded to the media. The broadcaster, in turn, has not yet announced who will take over the positions left by the board.
Watch the full SBT statement on Fernando Pelegio’s departure below:
São Paulo, September 12, 2023 The Communications Department of SBT announces that the head of artistic planning and creation, Fernando Pelegio, is leaving SBT after 43 years to pursue new professional projects. The resignation of the station manager is due to a decision made in agreement with the station’s management.
SBT is grateful to Fernando Pelegio for his dedication, professionalism and commitment over the years as he was part of the team that consolidated the channel’s success.
“It was 43 years of dedication to a house that gave me everything. I will be forever grateful to the entire Abravanel family, my friends, directors and artists, all my superiors from whom I have always learned a lot, and all the employees who fought hard side by side for the wellbeing of SBT,” Highlights Pelegio.
About Fernando Pelegio
José Fernando Pelegio joined the Silvio Santos group in 1980 as an office boy at TV Record, which was then part of the group. The son of one of the greatest luminaries in the history of television and cinema, José Pelegio, he rose professionally with intelligence, determination and understanding of the medium. Now transferred to SBT, he performed various technical engineering roles, staying abreast of the latest technology, training the technical teams on imported cameras, software and hardware, and training new generations of inhouse professionals. He also worked as a cameraman and reported abroad, such as the 1985 Mexico earthquake and the World Cup, and reported in the Middle East with Roberto Cabrini for SBT Reporter. But it was the visual creation that shaped Pelegio’s story. He designed and recorded openings, vignettes and calls and was involved in the creation of the first style of “Amarelinho” mascot for the Italian Cup in 1990. He was one of the producers of historical SBT vignettes such as “Quem Procura Acha Aqui”. (87/88/89), Vem que é Bom (90), Se Liga no SBT (93), Fica Ligado no SBT (94), SBT 15 Anos com Você (96), among others. With extensive knowledge of video animation technologies for creating openings, he was part of the team that created the first animated video opening for SBT in 1993 as part of the Show Maravilha program. In the 2000s, he implemented 3D when creating vignettes. In the 2010s, he became director of artistic planning at SBT, where he created programs and brought attractions closer to the public’s taste.