Updated 09/24/23 at 2:53 p.m
FH
A price reduction for the iPhone 15 from 50 to 100 euros. This is the surprise revealed during Apple’s keynote on September 12th. In dollars, our journalist in the USA, Philippe Berry, told us this on the said day of the big trade fair of the Apple brand, with an iPhone 15 for 799 dollars.
The website Perfectrec.com published a study discovered by Igen.fr on the price of iPhones since 2007 and inflation in the United States. It appears that the iPhone 15 is the cheapest ($799) since the original iPhone ($732). The most expensive during the reporting period was the iPhone 12 ($943 in 2020).
A study with some prejudices
A development that we also see for the iPhone Pro. In 2017, the very first iPhone X cost $1,248. Today an iPhone 15 Pro costs $999. The development is similar with the Pro Max models.
Igen.fr highlights the bias of this study: it is done in dollars and “Apple is often more aggressive in its domestic market”; Prices are exclusive of taxes as each American state has its own sales tax rate. The website recalls that inflation in the United States was 48% between 2007 and 2023, compared to 30% in France.