THE Shopping, an ecommerce platform founded in 2015, is a digital store that offers a huge amount of products with very attractive promotions and discount coupons every day. It connects sellers, brands and consumers from all corners of the world. Check out the survey of the bestselling products in 2022.
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Shopee has taken stock of the past year and is now releasing data showing which products were most desirable to consumers and which were growing in sales. Women’s items are high on the list.
Most purchased products at Shopee in 2022
Handbags, sneakers, dresses were the most in demand last year. The list also includes such items as: Headset and Bluetooth Headset. Especially with the Covid19 pandemic, shopping in virtual stores has become even more common.
Data shows that many users have bet on the convenience of purchasing quality products without having to leave their homes. To keep growing, Shopee has also invested in marketing and strategies to attract new customers.
According to the survey, the months with the highest sales for 2022 were September, followed by November and July. With an emphasis on selling on Shopee’s birthday and also on Black Friday.
Some campaigns in particular had big names like Xuxa, who became a brand ambassador. In terms of categories, the topselling ones were: Home & Decorating, Beauty, Women’s Clothing, Shoes, Fashion Accessories.
The “Fashion” category was the most searched for in 2022. Other market items such as chocolate, candy, peanut butter, and condensed milk were also frequently searched for last year.
The relationship showed, for example, that backpacks and school supplies were searched for the most in January. In December, it was the dresses and sandals that caught the attention of consumers, certainly in view of the looks for the end of the year celebrations.