1693642538 The Marvels takes a radical turn in its advertising that

‘The Marvels’ takes a radical turn in its advertising that could be the key to its success

Brie Larson as Captain Marvel/Carol Danvers in Marvel Studios' The Marvels (Photo by Laura Radford. © 2023 MARVEL)

Brie Larson as Captain Marvel/Carol Danvers in Marvel Studios’ The Marvels (Photo by Laura Radford. © 2023 MARVEL)

The first foray from The wonders It left us with a bittersweet taste. The one that represents the continuation of Captain Marvel and the continuation of the stories of Monica Rambeau And Kamala Khan After WandaVision and Ms Marvel, it hinted at a purely comedic tone in its first trailer, overly referencing the studio’s criticized failures like Ant-Man and the Wasp: Quantumania. There was little of the entertaining space adventure that brought Carol Denvers to the big screen in 2018 in this Origins film, which exploited the character’s virtues perfectly. Now everything seemed to be reduced to a silly, childish tone More than expected, it produced the opposite effect.

Considering how much the studio’s box office has fallen in recent years, it’s easy to believe that “The Marvels” has the ingredients to be another flop for Disney, especially considering how much of that humor is in the entire film has already been exploited. Franchise, how divisive it is was seen in films like Thor: Love & Thunder and the weak data of the aforementioned third installment of Ant-Man. However, The release of a new trailer with a different approach left us with much warmer feelings.

I think that at Marvel they are very aware of the cold reaction to their next film, which is why they decided to change the advertising and focus on what worked so well with Captain Marvel five years ago. Although the new trailer always has a pleasant and funny tone, There is hardly any trace of the humor that we saw in the original teaser.. Now the focus is on highlighting the virtues of each character, reminding us of everything we loved about these superheroines in previous installments of the franchise, recalling scenes from the past and showcasing their skills in promising action sequences.

This feeling It was also removed in the second trailer, where the explosiveness became the protagonist and the portions of humor were much toned down.. While my initial feeling with The Marvels was one of complete horror at all of these recent advances It was impossible for me not to feel attracted, especially because I feel like it can basically have everything I loved about Captain Marvel and provide top-notch entertainment. That is, I believe that we could have before us another film with an excellent development of its protagonists, which would make very good use of the possibilities of their charisma and powers and conquer us with high-flying adventures.

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That doesn’t mean the film won’t rely on the strong humor of its first teaser, as I believe the humor in the trailers does a mere Disney strategy to highlight its many other virtues The wonders and hide what can cause division, as is the case with its strong comic point. As this latest trailer shows, resorting to scenes from Captain Marvel, WandaVision or Ms Marvel and relying on the strengths of these titles and not so much on The Marvels themselves is already raising alarm bells.

In addition, the person responsible for the film, the director Nia DaCosta, previously explained in an interview with Total Film that The Marvels’ approach fits what we saw in its first look. Addressing the fatigue of the superhero genre, he pointed out that his film makes a difference because it is truly “crazy and silly,” statements that would confirm that we would find something in the vein of Thor again : Love & Thunder or Ant-Human and Wasp: Quantumania.

Even so, I can’t deny that with this new strategy they managed to raise my expectationsThis makes me understand that while The Marvels may have things that are squeaky, there is enough incentive to be a high-profile blockbuster. For all these reasons, despite the negativity that may exist around the title, I am convinced that if Disney continues with this tactic, it would eliminate any bad omen of box office failure, making the new adventures of Captain Marvel and Monica Rambeau easier would make and Kamala Khan are aiming to get to the top with the premiere next November.

This article was written exclusively for Yahoo en Español by Cine 54.

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