The film’s debut fell well short of expectations, grossing worse than films like The Incredible Hulk, the first AntMan and Eternals.
November 13, 2023 12:16 p.m
(updated at 12:37 p.m.)
After a very strange marketing campaign that gave the impression that Marvel Studios wasn’t confident in the film’s release, The wonders The film hit theaters on November 9th with very disappointing numbers. The film ended up grossing significantly less than expected from the studio’s productions and became the lowestgrossing film in the Marvel Cinematic Universe (MCU).
Photo: Reproduction/Marvel Studios / Canaltech
The wonders The film grossed $47 million on its opening weekend in the United States, with worldwide box office takings of $110.3 million. This puts the film in last place among the MCU films, behind titles like The incredible Hulk, Antman, Captain America: The First Avenger, Thor It is Eternal.
 
This comparison is very interesting because it clearly shows the size of the problem. The Hulk, Captain America and Thor films belong to the early days of the MCU, when the idea of a shared universe had not yet become popular and superhero films were still niches that were not as profitable which exacerbates the situation The wonders Even more delicate since it is a debut that bears the name of the franchise and reaches the pinnacle of the brand.
Likewise the comparison with Eternal is also quite critical. Not only because the Marvel Gods film was quite controversial among the public, but also because it came to theaters at a time of pandemic, before vaccinations and at a time when people were unsure about leaving their homes came. And yet the film deserved more than the rerelease.
The strange thing is that The wonders It really is better than those movies. In our review, we’ll show exactly how it manages to focus on a lighter atmosphere and the charisma of its characters, which goes right back to the beginnings of the MCU and its Golden Age. However, looking at the first figures, it seems that this is no longer enough to convince the public.
A bad debut that transcends the film
The wonders Due to its star trio Brie Larson, Iman Vellani and Teyonah Parris, a section of fans will face a lot of criticism, but the film, which is far from the worst in the MCU, may indicate a change in the way people watch Marvel productions.
After the resounding success of Avengers: EndgameMarvel Studios can’t seem to find a way to release a solid run of hits, spending more and more to make films and series that don’t always bring the expected return.
“The Marvels” is Marvel Studios’ latest box office hit (Image: Reproduction/Marvel Studios)
Photo: Canaltech
It is still too early to know the real consequences and reasons for this, whether it is really a loss of quality or whether the expectations of the studio and the public have changed significantly and as a result the film will not look like the most profitable film in the world be seen. like a failure.
It is worth remembering that Marvel Studios has reorganized some of its premieres by creating a separate label for smallerscale stories called Marvel Spotlight, and has also postponed its next major debut. Deadpool 3. It’s possible that the debut will fall well short of expectations The wonders change some studio plans (does anyone really believe in the success of a production like this Young Avengers?), but only time can tell us that.
The wonders is still playing in cinemas across Brazil.
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