EFEO4. Oct. 2023, 9:26 p.m. ETL reading: 3 min.
The “Taylor Swift Effect” on Travis Kelce
Gaby Bibayoff presents us with the fallout from the alleged relationship between the Chiefs tight end and the singer.
The relationship between the multi-award-winning singer and Chiefs tight end Travis Kelce has impacted jersey sales and game attendance
The alleged relationship among American pop stars Taylor Swift and the tight end of the Champions Kansas City Chiefs, Travis KelceHe was also not indifferent to the NFL, which sees him as having “an incredible amount of positives.”
“The news about the relationship between Taylor Swift And Travis Kelce “It was a ‘pop culture’ moment that we supported in real time because it is an intersection between sports and entertainment and we saw incredible positivity about American football,” the NFL said in a statement.
With this, the league tried to respond to criticism from the sports media, which agrees that the case is in between Travis Kelce And Taylor Swift begins to cloud the sporting focus in games Kansas City.
Taylor Swift has grabbed the spotlight during her recent visits to NFL stadiums.Getty Images
Since week 3, in which the Chiefs They beat the Chicago Bears, Taylor Swift has been seen in NFL stadiums.
The winner of 12 Grammy Awards watched the game from a box accompanied by her mother. Travis Kelce.
The visit generated extensive media coverage, particularly on the various NFL channels, which was repeated the previous Sunday in the Week 4 game between the New York Jets and the New York Jets Chiefs which took place at MetLife Stadium, home of New York.
After the victory of Kansas City About New York, the NFL site in X posted a photo of on its profile Taylor Swift in which he applauds a play by Chiefs along with a legend highlighting his presence in two straight wins for the champions.
“Chiefs They have a record of 2-0 Swiftiesmentioned the NFL in reference to the name of the pop star’s fans.
According to the league, thanks to the presence of Taylor Swift in the game Chiefs-Bears on September 24, viewership reached 24.32 million people, four percent more than last year. The show achieved the highest number of points among female viewers between the ages of 12 and 49.
In addition, the sale of the shirt with the number 87 from Travis Kelce rose 400 percent after the singer’s visit to Arrowhead Stadium.
“We often change our bios and profile pictures depending on what’s happening in and around our games. The majority of our content remains focused on the game, our players and a variety of other initiatives,” the team said in its statement.