Félix Auger-Aliassime is a big fashion lover. Did you know? He didn’t either…until a few years ago.
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It’s not that Felix has bad taste. On the contrary, the Quebecer always presents himself on the ground with well-arranged Adidas sets and well-placed hair.
But he recognizes it: “I’m more of a grassroots athlete!” It’s my sister [Malika], which introduced me a bit to fashion, to everything that has to do with fashion. Those are things she likes too, we agree on that.
He always loved Dior
This partnership between the 12th in the world and the renowned French designer Dior, who counted him among the brand ambassadorsso it’s no coincidence.
“It’s a brand I’ve always loved,” Auger-Aliassime told Le Journal on Wednesday. I had the honor of holding talks with Dior last year and we recently formalized the agreement. It’s good, I can discover another world, different from the one in which I develop every day.
In November 2022, during his first participation in the ATP End-of-Season Masters, Félix appeared at one of the official events wearing the prestigious brand’s clothing (see above).
And in the last few days he attended his very first Dior show in Paris. “It was nice to see this environment and see how they work,” he explained. It’s a bit like people come to see my tennis! Here it was the other way around.”
On the cover sheet? Not so fast…
Does this partnership mean we will see Félix in brand campaigns like we did with French soccer star Kylian Mbappé? Not so fast, says “FAA”.
“One day maybe, but not necessarily at the beginning of the partnership,” he emphasized. I’m still young in my career, I can’t promise I’ll be on the front page of anything! We’ll see, this kind of partnership starts somewhere. They also have a lot of great ambassadors, they have a lot to choose from.”
“But the fact that I am connected to them a little bit, that they keep an eye on me, that I discover in this environment, that can also open doors, be it for me or for my agent.”