María Pombo was one of the first Spanish influencers to move from broadcasters to press. Before that there was Laura Escanes, Dulceida, Miranda Makaroff. Of the four cases, that of María Pombo is the most incomprehensible. Prime Video released a documentary about his entire family. The husband (who I’m not sure is human), the two sisters (who appear in the society pages), the two brothers-in-law, the maid’s parents and daughter. The best, brother-in-law López Huerta.
The Pombo series begins with some images of María as a child and ends in the present where she becomes pregnant. “I am María Pombo, I am dedicated to networks… and nothing else. “I just have nothing else to say.” Involuntary confession from a woman followed by more than three million people on Instagram. “If María Pombo Cuts Her Ends” reaches more people than the highest-grossing Spanish film of the year. If María were music, she would be the background music of the elevator. And yet here we are talking about them.
I watched the documentary with a certain amount of astonishment. “Why don’t I remove it?” I ask myself. One day I will die and in my last hour I will realize that I have not read Madame Bovary but María Pombo’s reflections on the climate crisis. I’m still trying to understand. I pause the third chapter and see her with her family. I look for the soft, subtle, matching colors. Beige tones (the color of the living dead), immaculate sofas, orderly lives. Without haste, needs, worries. Linear, safe thoughts. Hair excellence. Harmony. And I am seduced by a clan that – apparently – lives without any problems. People with no merit or spark. And I suspect I keep seeing it because it’s how I avoid looking at my split ends, my messy office, and my uncertain future.
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