Samsung has started detailing its own generative AI model, Samsung Gauss, which can run locally on devices. Korea Times reports that Gauss will be integrated into the next Galaxy S24 phone, expected in early 2024. Samsung introduced Gauss at its own AI forum this week, revealing how the AI model can generate and edit images, compose emails, summarize documents, and even… act as a coding assistant.
Parts of Samsung’s Gauss model can run locally on the device, and Samsung executives teased last month that the company will add generative AI to “core features” of mobile devices starting in 2024. This comment followed reports of an AI focus for Samsung’s Galaxy S24, which is widely expected to be announced in early 2024.
Samsung says its Gauss model is “named after Carl Friedrich Gauss, the legendary mathematician who founded normal distribution theory, the backbone of machine learning and AI.” The model, developed by Samsung Research, includes Samsung Gauss Language, Samsung Gauss Code and Samsung Gauss image.
“Samsung Gauss Language, a generative language model, increases work efficiency by facilitating tasks such as composing emails, summarizing documents and translating content,” Samsung said in a press release announcing Gauss. “It can also improve the consumer experience by enabling smarter device control when integrated into products.”
The leaked Samsung Galaxy S24 render. Image: SmartPrix / OnLeaks
This integration into products could be a key selling point for the Galaxy S24, especially if Gauss is able to run some limited generative image and language models locally on the phone rather than relying on OpenAI’s cloud-based large language models.
Samsung is already bringing generative AI to its Bixby virtual assistant for home appliances, but it won’t be as powerful as ChatGPT. “When we think of generative AI, we often think of ChatGPT, but we don’t aim for such a large-scale service,” Miyoung Yoo, vice president of Samsung Electronics’ home appliance division, said in September. “Even if the user hasn’t used a Set command, Bixby understands the context of the conversation and enables more natural communication.”
According to Samsung, Samsung Gauss is currently being used internally for “employee productivity.” It will be “expanded to a variety of Samsung product applications in the near future to provide a new user experience.”