As one of the characters appearing in it would say, the promo with which Telecinco announces its new season is creepy, although in order not to upset the RAE I will say: creepy. If you managed to avoid it, I will tell you. There’s a mother overwhelmed by circumstances and a child abducted by violent video games; There’s also no shortage of the rebellious daughter and the father who, to subvert the roles because we live in the 21st century for a reason, helps out with the housework. Since generational diversity is essential, a grandmother shows up who can’t cope with virtual reality glasses, and the rampant ageism that combines a certain age with digital ignorance seems hilarious. To make things even more exciting, after the friendly chaos, the pack calms down in front of the friendly sounds of the friendly screen. They always baptized her with you, a motto that sounds more like a threat. That this exercise in outdated manners is the one intended to appeal to the viewers of 2023 shows what we suspected: in Fuencarral they have lost the sense of the real, the virtual and the tangible.
Although we enjoy the conspiracy, after Telecinco’s demise there is less politics and more the boredom of its viewers. Instead of looking for formulas to maintain their lead, they trusted the elasticity of their audience’s stomach, and while they enthusiastically asked the Kantar Media mirror who was the fairest in the stock empire, their rival was upgrading.
When analyzing Telecinco’s demise, we tend to ignore that its audience did not disappear but sought refuge in Antena 3. The once sad channel has managed to reinvent itself and offer the family programming that its rival now craves after always despising it. Even families who only exist in the heads of advertisers like it.
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