The Taylor Swift Effect The 2024 Super Bowl was the

The Taylor Swift Effect! The 2024 Super Bowl was the most-watched Super Bowl of all time, with 123.4 million viewers – and the second most-watched television broadcast in history, behind the Apollo 11 moon landing

The Super Bowl averaged 123.4 million viewers, the most-watched telecast in history, CBS Sports announced Monday night.

The previous record came from last year's Super Bowl, which drew an average of 115.1 million viewers.

The Kansas City Chiefs, with Taylor Swift assisting her close friend Travis Kelce, defeated the San Francisco 49ers 25-22 in overtime to win the Super Bowl.

Only the Apollo 11 moon landing has been watched by more people in history, with an average of between 125 and 150 million watching the 1969 event live on multiple channels.

The remaining top 10 most-watched events of all time are all Super Bowls, dating back to 2011.

Kelce and Swift were the center of attention for most of the season, resulting in record ratings

Kelce helped the Chiefs win the Super Bowl over the 49ers in the most-watched television program of all time

Kelce helped the Chiefs win the Super Bowl over the 49ers in the most-watched television program of all time

Super Bowl viewership increased by seven percent compared to the previous year. Final Nielsen data will be available via press release tomorrow.

More than 202 million viewers watched at least part of the Super Bowl on all channels and streams that broadcast the game. The game's total viewership increased by 10 percent compared to last year (183.6 million).

Univision averaged more than 2.2 million viewers, the highest for a Super Bowl for a Spanish-language network.

On CBS itself, 120 million people watched the game, the largest audience in the history of a single network.

Paramount+, CBS' streaming service, also saw record-breaking viewership for the Super Bowl.

More than 200 million viewers watched the Super Bowl for at least part of the championship game

More than 200 million viewers watched the Super Bowl for at least part of the championship game

The Chiefs trailed 10-3 at halftime, with Kelce catching just one pass for one yard after the first two quarters of the game.

In the second half, Kelce showed his dominance, finishing the game with nine catches for 93 yards, with Swift watching live from Las Vegas in a luxury suite at Allegiant Stadium.

The ten most-watched American television shows of all time

1. Apollo 11 moon landing – July 20, 1969

2. Super Bowl LVIII – February 11, 2024 (Chiefs beat 49ers 25-22 in postgame)

3. Super Bowl LVII – February 12, 2023 (Chiefs beat Eagles 38-35)

4. Super Bowl XLIX – February 1, 2015 (Patriots beat Seahawks 28-24)

5. Super Bowl LVI – February 13, 2022 (Rams beat Bengals 23-20)

6. Super Bowl XLVIII – February 2, 2014 (Seahawks beat Broncos 43-8)

7. Super Bowl 50 – February 7, 2016 (Broncos beat Panthers 24-10)

8. Super Bowl XLVI – February 5, 2012 (Giants beat Patriots 21-17)

9. Super Bowl LI – February 5, 2017 (Patriots beat Falcons 34-28 in OT)

10. Super Bowl XLV – February 6, 2011 (Packers beat Steelers 31-25)