“Blue Monday” marks the start of the 4th edition of the annual winter wellness initiative on the longest network of trails in the world
Photo credit: Trans-Canada Trail.
As the winter chill sets in, Trans Canada Trail is excited to announce the launch of its 4th Annual Winter Wellness Campaign From blah to…happiness. The campaign begins on Monday, January 15th, the bleakest day of the year, and runs until mid-March. It invites people of all ages to enjoy outdoor activities and discover the transformative power of the world's longest trail network.
Bras d'Or Lake, Nova Scotia. Photo credit: Warren Gordon.
The campaign – a national initiative to encourage winter trail use – invites outdoor enthusiasts, trail lovers, adventure lovers and everyone in between to share how they transform their daily lives from blah to…happiness during the coldest months of the year . The Trans Canada Trail – a 28,000 km network of trails – offers endless opportunities for adventure, fun, exploration and activity throughout the winter.
– Prioritize your well-being and mental health : You're not alone: 98% of trail users use it to improve their mental health or relieve stress. Whether you want to spend time alone or meet up with friends, meditate, exercise or connect with nature, the trail is the perfect place to do it.
– Make connections : More than 80% of the Canadian population lives within 30 minutes of a section of the trail, making it an ideal meeting point, be it with friends or acquaintances or to meet new people.
– Challenge yourself : Every kilometer of the trail holds an adventure just waiting to be experienced. Check out our map to see where you can try winter hiking, running, snowshoeing, fat biking or cross-country skiing on the trail.
– Don't worry about the bill : The Trans-Canada Trail is open to everyone all year round. As the cost of lodging, goods and activities increases, the Trail remains a free or low-cost place for physical activity, gatherings and enjoyment from coast to coast.
Photo credit: Destination Ontario.
“The From Blah to…Happiness campaign reminds us all that the Trans Canada Trail is a wonderful place to exercise, explore and come together – no matter the weather,” says Meghan Reddick, Director of Communications and Tourism. Trans Canada Trail Marketing. In a world where isolation and loneliness are all too common, the trail is the perfect place to connect with each other, our communities and the many wonders of winter across Canada. »
Cross-country skiing in the Laurentians. Photo credit: Philippe Deschenes.
Share your moments of happiness and win prizes
The “From Blah to… Happiness” campaign invites trail users to share how they are transforming their daily lives “From Blah to… Happiness” on the Trans-Canada Trail. Participants can win prizes by sharing their photos or videos on social media using the hashtags #DeBofABonheur and #TranscanadianTrail.
“Winter on the Trans Canada Trail is an adventure waiting to be revealed and an experience that brings us closer together. We can enjoy the season together on Canada’s legendary trail network,” adds Meghan Reddick.
Thanks to the generous financial support of TD Bank Group, “From meh… to happiness” is presented.
Photo credit: Trans-Canada Trail.
About the Trans Canada Trail
The Trans Canada Trail (the Trail) is the longest recreational hiking trail in the world, spanning more than 28,000 kilometers by land and water. The trail connects three oceans – the Atlantic, the Pacific and the Arctic – and connects 15,000 rural, urban and indigenous communities in every province and territory. It is a common thread that connects Canada's diverse landscapes, seasons, people and experiences, promoting unity, collaboration and connection. Trans Canada Trail is a registered charity that acts as steward of the National Trail in collaboration with local trail partners. Thanks to funding from the Government of Canada through Parks Canada and investments from all levels of government and generous donors, the Trans Canada Trail is the largest investor in trail infrastructure projects in Canada, supporting the improvements, growth and optimization of the Trail for generations to come.
Information: Trail.ca
Click here to explore the interactive map of the Trans Canada Trail.
Click here to read the Trans Canada Trail Benefits Report.
On the Trans-Canada Trail