Havana, June 22 – The presence of the wine sector inside cuban tourism grows strongly and favors the recovery of the travel industry There are several official reports on this island today, both from wineries and producers.
This Thursday, the commercial manager of the Spanish company Bodegas Perica, Zigor Cornadopointed out that Cuba is a very attractive market for them Trade your products due to the growth of Culture of wine consumption in all segments, especially in tourism.
The businessman stated that his company is a visionary in dealing with this type of product, since other similar companies from different countries are now trying to locate and market their drinks in that country’s market.
Represented here for a decade by the C&P Group, he pointed out that they are currently working to consolidate their involvement, which is gradually increasing, not only in the leisure industry but also in other commercial sectors in the country.
Bodegas Perica’s products, Cornado explained, can be bought in the domestic market, in supermarkets, government and private stores, although – he added – they hope to have their own branch in Havana in the short term.
In 2022, the day on which the company was able to produce one million bottles, 100,000 bottles were sold on the island, with Crianza and Viña Laska (red) wines and white wines of the economy class standing out.
This winery exports wines to 34 countries including Germany, the Netherlands, the United Kingdom and Norway (main markets in Europe), as well as Canada, the United States, Mexico, Cuba, Costa Rica and Peru (in the Americas). Japan and others from Asia.
The company participated in the recently concluded Hostel Cuba 2023 international fair and the Alimexpo food fair.
On the other hand, this country intends to increase the production of vermouth. According to official and producer reports, given the shortage of this ancient aperitif in the country and the high purchase and import prices, a group of Cuban winemakers decided to increase production.
During the monthly meeting of La Giraldilla Havana Winemakers Club, held at the Casa de Cultura in Centro Habana, Manuel Fariñas, one of its members, gave a lecture on the history, production and manufacture of this legendary stimulant.
He reminded that today in the island’s restaurants and bars you hardly find this product, which dates back to the time of Hippocrates and was developed to improve the taste of wine.
He said that if they could produce wormwood in sufficient quantities, they could meet that need. He urged the club’s members to work with perseverance and diligence to develop a product that meets the needs of the national and international market, as well as the provincial wine and vermouth competition that will be held next December.
He mentioned cocktails with vermouth at the Americano, Bronx, Gibson, Negroni, Dry Martini, Dry Martini, Dirty Martini, Hanky Panky, Manhattan, Rob Roy, and Utrópia.
The participants in the above meeting tasted different types of vermouth (red, white and red) presented by Fariñas and other members of the club and it was recalled that the national competition for this product in its Cuban versions was held in the central Cuban province of Cienfuegos will take place in February 2024.