TO Milan opens the first store in the world Jordan World of Flightdedicated to the brand created for Michael Jordan, one of the greatest basketball players in history, if not the greatest of all time.
The store opens in about Turin: Inside there are exclusive sneakers and tracksuits, as well as a room dedicated to “His Majesty” Air Jordan memorabilia collectors’ auctions.
Milan: The world’s first Jordan World of Flight store opens
The Jordan World of Flight in Milan, a city included in the ranking of the most popular destinations for foreign tourists, extends over 360 square meters dedicated to the brand for which Nike was specially created Michael Jordan. One wall is covered with forty models of sports shoes, all previews of the models from the next spring collection, created in collaboration with Wheaties Cereals, another brand linked to the American basketball player.
In a room at the bottom of the business, between boiseries and 1980s-style sofas, is a series of iconic photographs of the most important moments in Jordan’s career. There is no shortage of souvenir showcases with the trophies, the commemorative plates of his victories and the “action figures” of the champion.
A small open lab equipped with heat presses and printers allows customers to customize their Jordan jackets and jackets Air Jordans. Several areas in the store are dedicated to collaborations with different artists and designers and will change cyclically over time.
In the store, from a vault-like metal environment, is also distributed sneakers limited editions that can be purchased through real auctions between collectors in a dedicated app.
The first Jordan World of Flight opened in Milan for several reasons: the capital of Lombardy is one of the fashion capitals of the world, and the Air Jordan brand also has roots in Italy, since the second model of the shoe line is dedicated to the American champion, the Air Jordan II, were made in our country.
A screen in the shop also shows the historic video of Michael Jordan smashing the arena’s scoreboard in 1985 Trieste, voted one of the best provinces in Italy. At that time, Nike organized a series of exhibitions around the world, with a stop in our country as well.
Chiarbola in Trieste was chosen as the location for the exhibition: Jordan was to play once with Stefanel Trieste and the other time with Juve Caserta, but decided never to take off the home team’s tank top. In the match, Jordan scored 41 points and dunked a field goal that smashed the scoreboard. Chiarbola. The shoes used that night, a pair of Air Jordan 1s, were later auctioned for nearly $615,000.
The Air Jordan brand was born in 1984: it was created by Nike especially for Michael Jordan, who at the time, having just joined the NBA, was still looking for a sponsor. Over the years, 36 different editions of the iconic Air Jordan shoes have been made. After retiring from the world of sport, Jordan wanted other champions to become testimonials for his brand, from Carmelo Anthony to Ray Allen, past Russell Westbrook and Luka Doncic.