For the first time in almost 60 years, former smartphone giant Nokia is changing its iconic logo. On Sunday, ahead of the official start of Mobile World Congress Barcelona, the company unveiled a new brand identity, and it’s a dramatic change. Gone is the iconic font and “Yale Blue” that defined the previous logo. The company has instead adopted a more modern and digital look.
“We are updating our strategy and, as a key factor, also renewing our brand to reflect who we are today: a business-to-business technology innovator, pioneering the future where networks meets the cloud,” said Attributed to Nokia in a blog post by CEO Pekka Lundmark. “In most people’s eyes, we’re still a successful cellphone brand, but that’s not what Nokia is about,” Lundmark told Bloomberg.
Is this the end of a logo that so many people know and love? Not necessarily. You may recall that Nokia’s phone business has not been part of Nokia since Microsoft’s ultimately disastrous $7 billion acquisition of the company’s Devices and Services division in 2014. A company made up of former Nokia executives acquired the rights to use the Nokia brand for smartphones and tablets and has been doing its own thing ever since. In fact, the company announced its latest device, the G22, just a day before today’s announcement, and coincidentally, this phone sports the classic Nokia logo. Engadget reached out to HMD Global to find out if the company plans to continue using this logo.
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