Given the competition that TikTok represents in online searches, Google wants to react. During the Google I/O, the search engine presented “Perspectives”, a search tab intended to display videos, images or text from social networks. A new way of searching to compete with social networks.
Source: Unsplash Solen Feyissa
This Wednesday, May 10th, Google I/O 2023 was held, the web giant’s big trade fair where it presented its new products, both hardware and software. The trend this year was towards artificial intelligence, also in relation to the search engine, but that’s not all. Google has announced “perspectives,” a type of search filter focused on forum or social media posts.
A new search filter on Google: more social networks
In the coming weeks, a new search filter will appear in Google: “Perspectives”, which will bring together news, images, videos, books, etc. Google states on its blog that “You will only see videos, images and written messages, whether short or long, that internet users have shared on discussion forums, Q&A pages and social media platforms.” »
The search engine’s “Perspectives” filter // Source: Google
Today, these various publications are already referenced by Google. In particular, one thinks of the question that you asked Google about a computer problem that you can’t solve, a problem that an internet user also had years ago and posted the solution on a forum. TikTok videos and some tweets also show up in search results, as well as videos from YouTube, Dailymotion, etc. Google also takes the opportunity to point out that these different types of content are given more prominence in its search engine results. The latter aims to highlight the originality of the content, with the aim of answering the specific question of this or that Internet user.
But there the integration should be better and, above all, more adapted. The names of the submitted content creators, their profile picture, but also information on the popularity of their content are displayed.
Competition from TikTok and others in online search
While Google is the search engine with the largest market share in the world, it’s not the only one responding to this usage. There is also YouTube with its search bar which allows you to find videos published there and which triggers many searches. But luckily for Google, YouTube is also Google.
The other “real” competitor that’s cropping up in earnest — especially among the youngest — is TikTok. Thanks to its hashtag system and the way trends work, the ByteDance social network has also become a real search engine. News, the best restaurants in the area, recipes with leftover vegetables… You can find everything in the published videos, so much so that it becomes a real alternative to Google. For this reason, the company probably had to react.
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