TikTok is to remove the three-minute limit on videos and will soon allow all users to upload videos up to 10 minutes long, confirmed the Chinese social network.
He introduced the existing limit in July 2021, increasing it by 60 seconds, initially extending it from the original 15 seconds.
The app has long been considered a short video platform, but is now being maneuvered to rival YouTube, Instagram and Facebook even more.
The extended video length will allow TikTok users more flexibility in shooting videos such as beauty lessons, cooking demonstrations and comedy sketches.
Currently, anyone who creates videos should encourage viewers to follow them for “Part 2” or a longer video.
Update: TikTok will remove the three-minute limit for videos and will soon allow all users to upload videos up to 10 minutes long, confirmed the Chinese social network
HOW TIK TOK CAME IN THE MOST POPULAR ONLINE DESTINATION
TikTok is a Chinese social media application where users can stream live, create short videos and music videos and Gif files with multiple features.
TikTok’s slogan is “Make every second matter”.
It is known in China as Douyin, where it was launched in 2016 and then became more widely available worldwide in 2017.
Douyin is still the version of the application used in China, available for download separately in TikTok.
The app has been merged with the popular music video sync app Musical.ly, also based in China.
Most children use the app to capture how they synchronize their lips with hits in the charts.
It offers users multicolor modification and editing tools, including overlay music, sound, animated stickers, filters, and augmented reality (AR) for creating short videos.
The Beijing-based social network has more than 500 million active users and now costs the company more than $ 75 billion (£ 58 billion).
Last year, it was revealed that TikTok is the most popular online destination in the world, surpassing even the American search engine giant Google.
The problem with this is that users often have to scroll through the creator’s feed to find the right video in a series.
“We are always thinking of new ways to bring value to our community and enrich the TikTok experience,” a TikTok spokesman told MailOnline.
“Last year, we introduced longer videos, giving our community more time to create and have fun at TikTok.
“Today, we are excited to begin expanding the ability to upload videos of up to 10 minutes, which we hope will unleash even more creative opportunities for our creators around the world.”
Users have been notified of the update with a message in the app that reads: “Upload videos up to 10 minutes long from your device.
“Make sure you’re using the latest version of TikTok before trying out the tiktok.com feature.”
YouTube, which grossed $ 28.8 billion (£ 21.5 billion) in advertising revenue in 2021, responded to TikTok’s growth by launching its own short-form rival, YouTube Shorts, in 2020, while Instagram also released its own clone called Instagram Reels.
Snapchat offers what it calls Spotlight.
However, experts say that longer content is generally “easier to generate revenue and keep people on the platform longer”.
Last year, it was revealed that TikTok is the most popular online destination in the world, surpassing even the American search engine giant Google.
The ranking of the IT security company Cloudfare revealed that TikTok took Google out of the top spot in February, March and June 2021 and ranked number one from August to the end of the year.
In 2020, Google first overtook Amazon, TikTok, Apple, Facebook, Netflix and Microsoft, all of which were in the top 10.
The new 10-minute limit received mixed reviews on Twitter, with many saying they would refuse to watch a 10-minute video on the platform.
One user tweeted: “I block anyone who tickles for 10 minutes. I can’t pay attention to the 3 minutes anymore. ‘
Another added: “Just make a YouTube channel. why we need 10-minute videos in tiktok. ‘
And one joked, “If someone tickles me for 10 minutes, that person is out of my life forever.”
The app has long been seen as a short video platform, but is now being maneuvered to rival YouTube, Instagram and Facebook even more.
TikTok’s latest announcement comes three months after it emerged that the social network would take over of Deliveroo with a new food delivery service called TikTok Kitchen which has menu items based on viral videos.
Scheduled to launch in the US this month, it will allow customers to order dishes originally created by TikTok users in their short video posts.
These include baked feta pasta, corn ribs and “pasta chips” – cooked forms of pasta covered with cheese and fried in the air, ideal for dipping.
TikTok Kitchen will be a “virtual restaurant” that serves customers exclusively through delivery and collection of orders made online and by phone, the application says.
WHAT IS TIKTOK KITCHEN AND HOW WILL IT WORK?
TikTok Kitchen is a new food delivery service for US customers in 2022.
It will allow customers to order dishes that were originally created by TikTok users in video posts.
These include baked feta pasta, corn ribs and “pasta chips” – cooked forms of pasta covered with cheese and fried in the air.
TikTok Kitchen is a virtual restaurant – it serves customers exclusively through delivery and collection of orders made online and by phone.
Other virtual restaurants include WingSquad, MrBeast Burger, Barstool Bites and Pauly D’s Italian Subs.