The announcement of the communicator’s death surprised many people
In recent days, Brazil has witnessed one of the most popular characters on television: the death of one of Globo’s communicators surprised many fans and professionals.
On October 1st, Brazil was greeted by the sad death of publicist Paulo Giovanni at the age of 72. The cause of death was a heart attack. Paulo dedicated 57 years of his life to the media, including 50 years in the agency market. The advertiser was considered by many to be the reference and main name of Brazilian advertising.
Giovanni is his first name, but from an artistic perspective he began using it as a last name when he began his broadcasting career in the ’60s Petropolis Imperial Radio, in his hometown. In 1968 Paulo moved to Rio de Janeiro, where he worked in radio Tupi It is globewas considered the heartthrob of several photo soap operas and moderated programs on Globo, Bandeirantes and Manchete.
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Paulo Giovanni (Reproduction/Internet)
In 1973 he founded his agency Giovanni, still in Rio de Janeiro. In 1989 he put his radio and television career aside and concentrated entirely on his agency, which gained FCB as a partner in 1998. He left his agency in 2017, but his name remained on the brand until 2014.
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In April 2011 he took over the position as CEO from that Leo Burnett Bespoke, when the global chain bought its tailormade agency. He became chairman (president of the board of directors) and at the same time held the same position at Publicis Worldwide Brazil. Until 2016, he also served as General Manager of Publicis Groupe in Brazil and held the role of Chairman of a group of agencies that included Publicis Brasil Leo Burnett Tailor Made, DPZ&T and Talent Marcel.
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Before his death, he was a partner in the Trademark Group, which includes the Pop Trade and Seven Trade agencies and the AKM Performma agency.
Paulo had a simply enormous background full of work and professional achievements and became a reference for everyone in the field in which he worked.
People with important names in the companies where Paulo Giovanni worked expressed their feelings about the death of the communicator.
Publicis Groupe
“Publicis Brasil Group regrets the loss of its friend and great advertising reference Paulo Giovanni. Giovanni played a fundamental role in the founding of the contemporary advertising industry and in particular the Publicis group. In 2011, he took over as CEO of Leo Burnett Tailor Made when the global chain purchased his agency. From 2014 to 2016 he was chairman of the agency group that included Publicis Brasil, Leo Burnett Tailor Made, DPZ&T and Talent Marcel, continuing to be a reference for all of us in the market. All our solidarity with family and friends during this difficult time,” the company commented.
Celio Ashcar Jr. (Partner at Akm Performma)
“Today he left us! My friend, master and partner. I was by your side for 20 years, learning and admiring your talent. One of the biggest names in the advertising and communications market. Thank you for everything! Rest in peace, my friend,” he commented.
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Paulo Giovanni (Reproduction/Internet)
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How does an advertiser work?
The advertising position works with the company’s commercial or marketing team and primarily focuses on and works strategically on selling products. In addition, he develops content for labels and packaging and helps select formats and colors for products presented on the market.
Source: PropMark and Meio and Mensagem.
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