This text is part of the special Pleasures notebook
News from the tourism world, here and elsewhere.
Soon five Moxy’s in Canada
Moxy, which celebrates its 10th anniversary in 2024, stands out in Marriott’s portfolio. Each of the banner’s establishments, recognizable by its pink logo reminiscent of neon, offers a good-natured spirit and codes closer to the cartoon than to the film directory. “For me, Moxy is the game,” says Brian Jaymont, director of Moxy and Aloft brands at Marriott International. It’s psychographic, not demographic. It doesn’t matter if you’re 74 or 24. » By reflecting the atmosphere of the neighborhoods in which they are located – currently in the United States, Europe and Asia – hotels attract travelers and locals alike to their common spaces. No copy and paste: the elements that make up the common areas are carefully selected, as are the locations of the hotels. “We don’t have a design that we repeat from place to place, except for the rooms,” explains Mr. Jaymont. In public spaces we want people to feel like they have reached their destination. » Three hotels will be inaugurated in Halifax, Banff and Montreal in the coming months. In the longer term, Ottawa and Vancouver will be added to the list. “The ability to get around on foot is also one of our criteria,” emphasizes the director. Within five years, Moxy will expand in around twenty additional countries, including New Zealand, Turkey, Tanzania and Peru. Technology is already embedded in the brand’s DNA and will continue to simplify the lives of travelers. In addition to using local creators, Moxy involves as many local suppliers as possible. I don’t know about you, but my curiosity is piqued.
Adventure destination in Montreal
After five editions in Paris, the Objectif adventure festival moves to Montreal from December 1st to 3rd. “What we highlight are not just sporting exploits, but also encounters and discoveries, both human and natural,” explains Jad Hadad, general director of Terres d’aventure Canada. Diversity of adventure will also be a focus, with female directors tackling more engaging themes. » Indigenous Tourism Quebec is one of the festival’s partners. Each film screening is preceded by a short film produced by Wapikoni Mobile, a traveling creation and intervention studio that has been traveling to indigenous communities since 2004. Festival president and Terres d’aventure ambassador, explorer Caroline Côté, will present “Njord,” a Svalbard story that she co-directed with Vincent Colliard and Arnaud Bouquet. There is also the opportunity to attend the premiere of the film Uapishka by Quebecois Marie-France L’Écuyer. The event takes place in the museum cinema. The full program can be found on the Terres d’aventure website. Price of one session: $10. The trailer is truly a treat!
New direct flight to Stockholm
Air Canada has just announced that it will begin service to Stockholm next summer. Starting June 12, 2024, the Boeing 787 Dreamliner will operate three weekly flights from Montreal and two weekly flights from Toronto. The Montreal-Copenhagen flights will also return in the spring. From May 2nd there will be five flights per week. The same destination is accessible non-stop from Toronto all year round. Air Canada will also offer four weekly flights between Vancouver and Singapore starting April 3, 2024.
This content was created by Le Devoir’s Special Publications team, reporting to Marketing. The editors of Le Devoir did not take part.