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PARIS – The American platform Twitch wants to introduce new features in 2023 that “will make it easier for streamers to benefit from better remuneration,” it announced while looking back on its activities in 2022.
“In the first half of the year, we will be launching products and tools that will make it easier for you to make money without harming your development,” promises the platform owned by e-commerce giant Amazon in a blog post published Wednesday evening.
These new features include paid “Sound Bites” (Sound Bites) that viewers can use to reward their creators during live broadcasts, an update of “Cheers”, those paid messages that are broadcast in live chat, or local promotions and Functions dedicated to “sponsorship”. from brands, such as personalized themes or clickable images.
“First, we will test features with a limited number of creators to ensure the effectiveness and authenticity of sponsorships on Twitch,” said the platform, which paid 39% of its creators for a total of more than $1 billion in 2022.
Twitch will also develop the ability to create short portrait format video clips from its content to be shared on Tiktok, Twitter or YouTube Shorts to promote a channel.
After all, it wants to “improve the experience of broadcasting advertisements,” which sometimes interrupt the distribution of content without warning.
Competition is fierce between content distribution platforms competing in features and monetization opportunities to attract new creators and grow their audience.
Last May, the hugely popular application TikTok announced paid subscriptions to content creators’ live sessions, a way for the company and its stars to be less dependent on advertising.
Previously, however, the company had also announced that it would examine the implementation of advertising revenue sharing with the platform’s most prominent developers and move closer to the already existing model of the competition.
YouTube, owned by Google, responded by announcing it would provide ad revenue sharing on the “Shorts” tab for short videos starting February 1, 2023.