Twitter’s upcoming “official” label cannot be bought and could eventually become the platform’s true Verified badge.
In the run-up to Twitter’s new blue Verified badge, there seems to be a lot of questions about the service and also how the platform will handle the distinction between the new Verified badge and accounts that are currently marked as official with a blue tick. The solution is actually quite simple, as the service is set to introduce an “official” label to select accounts upon launch of Twitter Blue.
Esther Crawford, director of product management at Twitter, explained that accounts with a blue tick get an official label so people know the account is, well, official. She also stressed that not all accounts automatically get an official label, nor can it be purchased. She clarified that “government accounts, trading companies, business partners, major media companies, publishers, and some public figures” are the types of accounts that could receive the label. If you’re a recent Twitter user, this might all sound a bit familiar.
Referring to the new Twitter Blue service, Crawford explained that “the new Twitter Blue doesn’t include ID verification — it’s a paid opt-in subscription that offers a blue tick.” This could become a problem for some or even most on the platform, especially since the previous tick represented an account that was verified. Of course, we don’t really know how it turns out until the service is up and running.
Last week, Twitter updated its iOS app and made the $7.99 price of Twitter Blue official. While the app’s description had changed, the service remained the same, which confused many. We later found that the launch had been delayed, with a new date set sometime after the midterm elections. The rumored launch date for the service is November 9th, and if true, tomorrow could see many more users with a blue Verified badge.
source: Esther Crawford (twitter)