X, the former social network Twitter, will hide headlines shared on the platform. The change, anticipated by Fortune and confirmed by Elon Musk, represents an important change in the way the news is displayed: it removes the headline and body of the articles published via links, leaving only the main image to be seen . “This comes straight from me. It will greatly improve the aesthetics.” Musk confirmed on the platform.
Currently, links to messages shared on X are presented in a card format showing the photo, the headline, and a subheading or summary line:
From the moment of the change, journalists or editors must manually add any text that should appear in a tweet. According to the US portal Fortune, which had access to company-internal information, Musk is aiming to “stop clickbait”. [cebo para captar clics, que llevan a contenidos que no se ajustan a lo prometido en los titulares]’ and ‘Reduce the size of tweets’.
It’s not known exactly what the impact of this change will be, but it has already sparked debate as to whether it will cause confusion for users who can’t see the news headlines directly.
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Aside from aesthetics, Musk’s strategy appears to be another attempt to add content producers to X Blue, the subscription service that costs between $8 and $12 a month. The businessman has incited journalists to publish directly on X for a share of advertising revenue and subscriptions. “If you are a journalist who wants more writing freedom and more income, publish directly on this platform!” Musk said so on Monday. Premium subscribers can post longer videos, their posts appear higher, and they also get a commission from ad sales.
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