People wear protective masks in front of the headquarters of Uber Technologies Inc. in San Francisco, California, USA, on Wednesday, June 9, 2021.
David Paul Morris Bloomberg | Getty Images
A new feature of Uber’s “Explore” announced on Tuesday will allow users to book reservations for dinner, concert tickets and other events directly through the Uber app.
This change demonstrates the transportation app’s strategy to expand beyond travel in an attempt to build new revenue streams. The company is investing heavily in its Uber Eats food, beverage and convenience services during the pandemic, and this segment continues to outperform travel. Shipping revenue of $ 2.42 billion exceeds $ 2.28 billion generated by the core vehicle business, for example.
This new feature, Uber Explore, will appear as a new tab in the Uber app. Consumers can purchase tickets with their Uber Wallet or credit card.
The Research section will show categories including food and drink, arts and culture, nightlife, music and shows, and will provide personalized recommendations based on where consumers have traveled in the past. With the ride there now feature, users can book a trip to the destination they just bought.
Uber Explore is available from Tuesday, starting in Atlanta; Chicago; Dallas; Houston; Los Angeles; Memphis, Tennessee; Minneapolis-St. Paul, Minnesota; New Orleans; Orlando, Florida; San Antonio; San Francisco and Seattle. It is also live in New Jersey, upstate New York, and Mexico City, Mexico.