1699061312 Urban music dominates the LOS40 Music Awards Santander 2023

Urban music dominates the LOS40 Music Awards Santander 2023

Aitana, Feid and Manuel Turizo were the favorites of the evening with six nominations each. THE40 Music Awards Santander, held this Friday at the WiZink Center in Madrid, did not leave empty-handed: Aitana won two awards and Feid and Turizo three each. Camilo, Ozuna, Loreen and Lola Indigo were also recognized. Shakira won one of the Golden Music Awards, which honors the career of a personality, and turned out to be one of the phenomena of the evening even without being present: the Colombian sent a thank you video and also a performance. Those who accepted their Golden Award were Ozuna and the members of Take That, who also performed two songs to kick off their new tour.

Ozuna was the first of the artists to perform at a gala where presenters Tony Aguilar, Cristina Boscá and Dani Moreno, El Gallo, were masters of ceremonies, along with other Spanish and Latin American colleagues. WiZink Center sang the verses of their greatest hits: “I tried with you again / Your mouth doesn’t lose the taste of caramel” from the song Caramelo; or “It was for a day and it stayed” from the song Eva Longoria, to which those present responded: “Oh, oh, oh, oh, oh, oh, oh, oh, oh, oh.” Everyone who knows the song , will have set a rhythm while reading.

That’s it. The Puerto Rican came out, broke through – as they say in reggaeton slang – and the rest of the artists were already finding a dedicated audience. Ozuna, who has won 12 Grammy Awards, was nominated in five categories but ultimately won only two: best Latin urban collaboration for “Hey more” with Feid; and a Golden Award for the dissemination of urban genres, but also for its solidarity character. “I love Spain very much, I am grateful to LOS40, the urban genre and the new generation,” he said, referring to many of those present. “To the new generation: keep fighting.”

They say that they come from above, that they come from below, that they have already disappeared".  NO.  You are here.  In #LOS40MUSICAWARDSSANTANDER.  @takethat receives the Golden Award 2023.They say that they come from above, that they come from below, that they have already left.” NO. You are here. In #LOS40MUSICAWARDSSANTANDER. @takethat wins the Golden Award 2023.LOS40

One of the great performances of the evening was the performance by the group Take That, which evoked nostalgia in the over 30s, especially when they sang Patiencie (2006). The song marked the group’s return after a 10-year hiatus. And the band, which has now become a trio consisting of Gary Barlow, Howard Donald and Mark Owen, has been deconstructed and rebuilt several times since its formation in 1989.

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Now they are about to release their ninth album “This Life” on November 24th. There are already two innovations, Brand New Sun and Windows. A European tour through Spain follows in July. The Brits received the Golden Music Award for “their influence on music and pop culture.” They thanked LOS40 for their support over these more than 30 years, as well as the fans.

Shakira outstanding

Shakira expressed her gratitude with a video in which she highlighted the support she received along her journey, especially in the last year: “It was one of the most beautiful, not only in my career, but also for Hispanics.” The Colombian, The woman who has achieved the most number 1 placements at LOS40 and the most house awards emphasized: “What better way could we use our voice than through our art?” The jury not only highlighted her personality as a singer, but also her social engagement through her Pies Descalzos Foundation and her strength in “breaking stereotypes and gender.”

Has the queen arrived yet????  @LOREEN_TALHAOUI left us speechless at #LOS40MusicAwardsSantanderHas the queen arrived yet???? @LOREEN_TALHAOUI left us speechless at #LOS40MusicAwardsSantanderLOS40

The Swede Loreen, two-time winner of the Eurovision Song Contest and now also a music prize winner in the “International Artist” category, also appeared on the LOS40 stage. Loreen competed against artists such as Miley Cyrus, Sam Smith and Taylor Swift. “I didn’t expect this thanks to the universe and my family,” she said, surprised by the large audience she later sang in front of.

Emilia, one of the representatives of urban music in Argentina, performed before her. The singer belongs to the same generation as the ubiquitous Bizarrap, Tiago PZK or Duki, award-winning Latin American live artists. The rapper was one of the first to make the leap from the cockfights in the parks of Buenos Aires to the recording studios. Emilia was later followed by her compatriot María Becerra, who reached the milestone of selling all tickets to Argentina’s largest stadium, the Más Monumental, in just one hour. Both Emilia and María Becerra went home with a prize.

New categories

The pulse of urban music in the industry has impacted not only the winners but also the categories of the LOS40 Music Awards Santander. New awards were presented this year: best Urban Revelation artist in the Spain category, which Saiko won; and best urban collaboration (the aforementioned Ozuna and Feid); and best urban song in the global Latin category, which went to Classy 101, also by Feid, who claimed and brought to the stage Young Miko, who accompanied him on the song and who emerged as a revelatory Latin artist.

Camilo was one of the most anticipated performances, judging by the audience’s shouts when his name was called. The scream was repeated again when, surprisingly, the artist and his wife Eva Luna came on stage to perform one of their most popular songs: Indigo, the name of their daughter. The artist, who won the Best Latin award, also used one of his songs to remind us that “a tour in Spain is coming”; although we have to wait until 2024.

Lola Indigo, they gave her an award for her Dragon tour.  LOT40Lola Indigo, they gave her an award for her Dragon tour. LOS40JPARIS

Among the artists honored is Lola Indigo for her Dragon tour. The singer, regular at the LOS40 Music Awards, offered one of the great shows of the evening with a production in which, as is her habit, her team of dancers was the protagonist, this time together with a great audiovisual fireworks display.

Also on stage were Ana Mena, Abraham Mateo and Chanel, who won an award for their song Clavaito; Nil Moliner, Álvaro de Luna, David Bisbal and Maikel Delacalle. There was also time for ballads with Ton Odell playing Black Friday and Another Love on piano. The song came out in 2013, but social networks have extended its lifespan. Odell won the award for best live artist in the international category. In the same section, best song went to Dua Lipa with Dance The Night; and the international album award went to Taylor Swift for “Midnights.”

Full list of winners

Category Spain

Artist or group: Ana Mena

Breakthrough artist or group: Viccio

Urban Revelation artist or group: Saiko

Album: Alpha, Aitana

Song: Everything with you, Álvaro de Luna

Video clip: Las Babys, Aitana

Live artist or group: David Bisbal

Collaboration: Clavaito, Chanel and Abraham Mateo

Artist or urban group: Quevedo

Festival, tour or concert: El Dragón, Lola Índigo

Artists From 40 to 1: DePol

Latin global category

Artist or group: Camilo

Breakthrough artist or group: Young Miko

Album: 2000, Manuel Turizo

Video clip: Empty Heart, María Becerra

Live artist or group: Duki

Song: El merengue, Manuel Turizo

Collaboration: Hey Mor, Ozuna and Feid

Urban song: Classy 101, Feid and Young Miko

International category

Artist or group: Loreen

Album: Midnights, Taylor Swift

Live Artist or Group: Tom Odell

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