Class in: Science and technology, Covid-19
Theme : New products/services
This Digital 3D twins (3D tours) in 360° fusion video (3D VF) are designed to redefine the standard of immersive 3D tours and unify the immersive experience of 360-degree video content with 3D navigation functions. It allows users to explore 360-degree videos as with conventional digital 3D twins.
SAINT-HUBERT, Qubec, Oct. 17, 2023 (GLOBE NEWSWIRE) — Urbanimmersive Inc. (Urbanimmersive, the Company or UI) (TSX VENTURE: UI) (OTCQB: UBMRF), a leading provider of 3D reality tour solutions The real estate marketing industry is pleased to announce the launch of the innovative 3D digital twins in 360 Video Fusion, a new technology that will revolutionize the multi-billion dollar digital market. 3D VFs bridge the gap between the immersive experience of 3D digital twins and the emotional engagement of 360° videos by seamlessly integrating both into a single user experience.
In context, it is worth noting that while the adoption of 3D digital twins has increased since the start of the COVID-19 lockdowns and physical visit restrictions, these have not become standard practice in the real estate sector and have even seen a slowdown in their adoption. The biggest deterrents include the relative cost of creating these immersive 3D models, the lack of emotional connection with users compared to other media such as video, and fundamentally the 3D digital twins’ focus on showcasing properties for sale rather than Helping real estate agents market themselves to attract more real estate offers.
It’s no surprise that 360° videos are becoming increasingly popular. They allow users to rotate their field of view 360° and are easy to create with affordable, commercially available 360° cameras. Not only are these videos free and easy to create, but they are also engaging because they have audio components that create a stronger emotional connection with users than 3D digital twins. Most importantly, they highlight real estate agents who can record their own 360° videos.
However, 360° videos have one major drawback: users must either watch the entire video or use the minute-by-second timeline to fast-forward to specific points of interest. This is in contrast to 3D digital twins, where users can click to freely navigate the 3D environment.
Urbanimmersive has solved this problem with the development of its 3D digital twins in 360 video fusion. This innovation automatically integrates the 3D navigation that users enjoy in 360 videos, revolutionizing the 360-degree video viewing experience. It allows users to explore 360 videos while on the move as would be the case with standard 3D digital twins. Instead of relying on the timeline to find the desired location, they can navigate within the video in 3D. The experience allows users to navigate to a specific spatial location in the 3D tour and view the 360-degree video from this new perspective and field of view.
The merger goes far beyond simply providing 360° videos with 3D navigation functions. In terms of technological innovation, 3D VF innovation is characterized by an advanced level of interaction between 360° video sequences and 3D scenes. They are synchronized in both time and space, creating a cohesive and seamless 3D scene integrated into the 360-degree video. This synthesis creates a visual experience in which the complex 3D elements of the 3D digital twins appear to be inserted into the 360-degree video. In other words, as you move around the 360-degree video, 3D elements adapt such as ground navigation tools, 3D markers, virtual “jump-to” doors and 3D avatars automatically in the 360-degree video. 3D environment. Essentially, 360 video metadata is used to manipulate and control the environments and objects of 3D digital twins, ensuring a seamless and integrated visual experience.
Regarding the production process, another innovation from the Urbanimmersive development team is that 3D VF can be generated automatically. This advancement in automation opens up many new licensing business opportunities as the main cost of post-production remains entirely dependent on server availability. The 3D VF innovation is based on our latest, recently announced ultra-fast scanning feature. Therefore, from the 3D VF we have the opportunity to generate a detailed 2D floor plan of the scanned room.
Unlock new capabilities for 3D digital twins
Text to the card
3D VF introduces advanced navigation features that provide significant benefits to users. This innovation starts with converting the audio track of the 360° video into text. Using artificial intelligence (AI), the text is then transformed into geotagged multilingual subtitles, allowing users to interact and navigate directly to specific locations on the 3D tour and 2D map, or to specific words or phrases. Details have been expressed. For example, when viewing properties, experts can search for terms such as “concrete cracks”. The system then provides a list of instances where these words are mentioned, allowing users to click and be taken directly to the 3D locations associated with these terms.
Matching AI summary report
The integration of 360 Video Fusion technology also makes it easy to create AI-powered, geo-tuned summary reports. This feature allows each paragraph of the report to be directly linked to specific captions and 3D locations within the referenced 3D tours. For example, in real estate marketing, a geolocated summary report might include a paragraph focused on exterior views of a property. When you click on this paragraph, the map will display all the locations where comments have been made about the exceptional views, providing an interactive and detailed exploration of the property’s features. The summary can also serve as expanded indexable text, improving the property’s visibility and online promotion.
Ghislain Lemire, CEO of Urbanimmersive, commented: Once you experience 3D VF, you immediately understand what was missing in standard 3D digital twins for marketing purposes. Even with features like 3D beacons, video conferencing, avatars, and other notable improvements, standard 3D tours are a hard sell because many customers see them as a “nice-to-have, not a must-have.” Our customers who helped test our 3D digital twins in a 360 Fusion video unanimously stated that this was a game-changer. Unlike traditional 3D digital twins, this innovation not only puts the agents at the center, but also conveys a wealth of information in a highly engaging way that is only possible with video. Such positive reactions confirm our belief that after a decade and a half of continuous advancement in the development of 3D technology, we have now struck gold. The best 3D technology for the real estate marketing market is not the one that gives you the best 3D tour, but the one that makes the agent stand out.”
Providing 3D VF
After extensive testing, the Insta360 ONE R, with a wireless microphone to enhance audio capture, is the ideal choice for a 360° camera that can create high-quality 360° videos with great sound. Urbanimmersive plans to phase in the new 3D VF to ensure smooth distribution of recording equipment and a controlled ramp-up of post-production. As a result, 3D VF will initially only be offered by Urbanimmersive’s photography service brands in certain markets to select customers before becoming available to everyone in December 2023.
Application as a real estate agent
In real estate marketing, the introduction of 3D VF ushers in a new approach to property presentation that seamlessly combines a 3D tour, 360-degree video and 2D floor plan. Real estate agents equipped with a standard 360-degree video camera can easily present their listings in a detailed and interactive way. The process is simple: agents capture the property in a 360-degree video and upload it to Urbanimmersive’s server. In return, they receive a 3D 360 Fusion video tour that enhances the presentation of the property and offers a value proposition unrivaled in the market.
Property Inspection Business Case Examples
The integration of 3D VF technology is particularly transformative for professional property inspection as it offers numerous benefits that improve both the efficiency and quality of inspections. Reviewer comments become interactive, captioned, and geolocated in 3D space, paving the way for a new era of precision and context. Each observation and idea is anchored in its specific location in physical space and floor plan, increasing its clarity and usefulness.
An automatic defect reporting function simplifies the traditional manual process and ensures that each measurement is systematically linked to the corresponding location. This not only improves accuracy but also minimizes the risk of errors or omissions that occur with manually written reports. 360° video fusion brings 3D walkthroughs to life, providing users with a richer, more immersive source of visual data.
For building inspectors, the introduction of 3D VF is not a futuristic wish, but a current reality. Technology is a harbinger of efficiency as it reduces the time spent writing defect reports and ensures that visual and textual data are fully connected. The inclusion of a 3D tour and floor plan derived from a single video recording eliminates the need for separate scanning processes, ensuring convenience and efficiency.
Apps for local businesses, hotels and resorts, and apartment rentals
The introduction of Urbanimmersive’s 360 video fusion technology significantly increases the reach and impact of virtual tours for local businesses, hotels and resorts, and apartment rentals. While traditional 3D tours offer a silent touring experience, 3D video fusion comes to life with a guide and offers its users an enriching and informative journey.
Local business owners can use this technology to showcase their goods in detail. Instead of a static view, customers can enjoy a dynamic exploration of the local business’s 3D environment, explaining the features and benefits of each product, resulting in an immersive shopping experience that bridges the gap between online browsing and in-store shopping.
In the hospitality industry, hotels and resorts are becoming much more than just a series of beautiful 360-degree images on a virtual tour. Each suite, amenity and feature is highlighted by the personal touch of a host who guides users through the space and explains the intricate details, services and exclusive offerings. Users can choose to upgrade to another suite based on their interest.
When renting apartments, potential renters benefit from a detailed view, enriched with the voice of a property manager or owner, highlighting the unique features, benefits and special features of each available unit. It’s not just a 3D tour; It is a personalized experience that enables informed decisions as users receive detailed information not only about the layout but also the lifestyle and amenities associated with it.
3D VF represents a paradigm shift where silent 3D visualizations evolve into informative and captivating narratives, changing the way spaces are presented, explored and enjoyed in virtual space. It’s not just about seeing; It’s about experiencing, understanding and connecting on a deeper level, making clear decisions and improving engagement.
About Urbanimmersive
Urbanimmersive develops and markets real estate photography technologies and services to redefine visual content standards. Its all-in-one platform enables high-volume photography businesses to increase operational productivity by offering feature-rich 3D tours and floor plans, state-of-the-art real estate selling microsites, and high-resolution images indexed by artificial intelligence (AI). The company’s business segments include software platforms (SaaS), 3D photography equipment and, in a growing number of cities in North America, photography service units, paving the way to transforming the standards of photography services offered in the market. To learn more, visit www.urbanimmersive.com.
Be careful with forward-looking statements
Certain statements in this press release that are not historical facts are forward-looking in nature and are therefore subject to important risks, uncertainties and assumptions. The results or events discussed in these forward-looking statements could differ materially from actual results or events. For this reason, the reader is cautioned against the risk of placing undue reliance on these forward-looking statements. For further details regarding certain of these risk factors and assumptions or other items, readers are encouraged to refer to the most recent management reports and analyzes of the Company’s financial condition and respective results of operations filed with Canadian securities regulators. The forward-looking statements contained in this press release reflect our expectations as of the date hereof. We have no intention or obligation to update or revise any forward-looking statements.
For more information, please contact:
Urban immersive
Ghislain Lemire
President and CEO
514394-7820, extension 202
[email protected]
Simon Bdard, CA, CPA, CFA, MBA
CFO
514394-7820, extension 224
[email protected]
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