Usher didn't hesitate to take the top off.
• Also read: Usher, Jay-Z, Pharrell and Diddy almost formed a “supergroup.”
• Also read: Viral video: Usher bursts into tears on stage at his final concert in Las Vegas
The OMG singer appeared in a series of hot photos for the latest SKIMS campaign. In several photos, the star posed shirtless in his underwear, while in another he held a peach in his fist while lifting his T-shirt to show off his torso. The peach appears in several images, sometimes being replaced by an oval balloon. Because the musician will also be the star of the Super Bowl halftime show on Sunday!
A T-shirt… or not, long boxers and jewelry: Usher isn't wearing much for this underwear campaign. However, this is not just any underwear, but underwear from the Kim Kardashian brand, which helped her announce her appearance at the Super Bowl in September. And not just any jewelry either, because they come from the designer Jacquie Aiche, who is very popular with celebrities. The diamond-encrusted snake chain and pearl cross pendant are said to be worth a total of $201,000. Usher is worth it!
“Kim is a long-time friend who has always supported me in my work. So the opportunity to collaborate on a campaign in support of our two highly anticipated product launches made perfect sense,” he said of his collaboration with Kim Kardashian's brand, which launched its men's collection in October.
Usher will perform during the Super Bowl halftime show on February 11 and wants to pay tribute to Black musical heritage. He spoke outspokenly about racism and segregation when black musicians, no matter how famous, were forced to enter through a small door at the back of the building to perform in clubs.
“R&B being on the main stage at the Super Bowl is a big deal for me,” he told Good Morning America. I think about what our country has meant to black artists who once had to go through the kitchen to perform in front of an audience. They had to exit through the same door in fear for their lives as they went to the next state to do the same thing. So I’m approaching this show through the front door.”