American rapper Usher, star of the early 2000s known for his R&B hits, will headline the halftime show of the next Super Bowl, the high mass of American football, championship organizers and the singers announced on Sunday.
Usher replaces Barbadian megastar Rihanna, who wowed audiences with one of the most-attended shows in the world last February in Glendale, Arizona.
This time, the U Got It Bad, My Boo, Yeah and Love in This Club singer will try to set the stadium on fire during halftime of the 2024 Super Bowl on February 11 in Las Vegas, the gaming capital that has counted ever since In 2020, one club, the Raiders, will take part in the American Football Championship (NFL).
“It is the honor of my life to finally be able to sing at the Super Bowl. “I am impatient with the idea of presenting the world with a show like it has never been seen before,” the 44-year-old singer, one of America’s most popular artists of the era, said in a statement. from the 2000s.
AFP
Since 2019, the Super Bowl halftime show, one of the flagship events of American popular culture, has been produced by Roc Nation, a company founded by rap star Jay-Z.
Alongside Rihanna, Shakira, Jennifer Lopez, The Weeknd and a number of hip hop artists including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar were guests at the last Super Bowls.
The Super Bowl, the most-watched annual event on American television, is critical to the advertising industry. 30-second spots cost millions of dollars.
A year ago, Apple Music, the computer giant’s subsidiary, displaced Pepsi as the event’s main sponsor. The NFL and Apple Music have not disclosed the amount of this “multi-year” contract, but American media puts the sum at $50 million.
In the past, the biggest stars such as Michael Jackson, Prince, U2 and Madonna were on stage. The event also had its scandal when, in 2004, Janet Jackson’s exposed breast appeared on the screen after a too violent gesture from her stage partner Justin Timberlake.