VAUDE Pioneer of sustainability in the outdoor industry Analyse DH

VAUDE: Pioneer of sustainability in the outdoor industry [Analyse] -DH Sports+

VAUDE's recent success at the Portal Business Transformation Award 2023 underlines its status as a global leader in sustainability. This international award highlights VAUDE's innovative approach, which emphasizes revolutionary products, sustainable sourcing and a circular economy.

The company stands out for expanding its product range through practices such as rental, resale, repair and upcycling. With the ambitious goal of producing 90% of its products bio-based by 2024, VAUDE is setting standards for a more environmentally friendly clothing industry.

VAUDE ©CHRISTOPH LAUE PHOTOGRAPHY

VAUDE was also awarded the German Sustainability Prize in the textile sector, an important award in Europe. This recognition underlines the brand's strong commitment to a fair and ecological supply chain. The award ceremony coincides with VAUDE's 50th anniversary in 2024 and gives this achievement a special dimension.

Antje von Dewitz, Managing Director of VAUDE, was pleased: “The DNP award is a great confirmation of everything we have been striving for and achieving together at VAUDE for many years.” »

VAUDE ©CHRISTOPH LAUE PHOTOGRAPHY

A concrete example: Idris II wool parka

The heart of VAUDE's commitment is a concrete example: the Idris II Wool Parka jacket. This parka is designed to provide warmth and relaxation and is made from lavalan® wool insulation from certified organic farming on Lake Constance and corn-based fibers.

The Lavalan® wool insulation is not only washable, temperature-regulating and breathable, but also embodies VAUDE's commitment to sustainable materials. The parka is made from recycled tires and has a water- and dirt-repellent PFC-free Eco Finish finish. The Green Shape label is Bluesign® certified and guarantees an ecological and functional product.

In addition, the Idris II wool parka is climate-neutral because emissions are systematically reduced and offset by the independent non-profit organization “myclimate”.

VAUDE continues to show that the textile industry can move to more sustainable practices while offering high quality products. These latest awards strengthen VAUDE's position as the undisputed leader in sustainable fashion.

Find the latest extreme sports and adventure news on FreeRide

Website: https://www.dhnet.be/sports/omnisports/sport-extreme/

Facebook: https://www.facebook.com/FreeRideByDHLesSports

Instagram: https://www.instagram.com/freeride_by_dhlessports/