Laura Martin, senior media and internet analyst at Needham & Company, discusses Netflix’s wild pre-earnings trading range in “Making Money.”
Verizon will reportedly make Netflix and Max with advertising available to its customers as a package at a lower price than the separate membership fees.
The planned package will include the Netflix “Standard with ads” subscription and the “Max with ads” subscription, the Wall Street Journal reported Thursday afternoon, citing people “familiar with the situation.” According to the outlet, the price will be around $10.
The Verizon Wireless logo is displayed on a smartphone and in the background. (Photo illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images) (Photo illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images / Getty Images)
Compared to the cost of joining each streaming service, the fee would be almost $7 cheaper. According to the streaming services’ respective websites, people in the US will have to pay $6.99 per month for Netflix Standard with ads and $9.99 for Max with ads.
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FOX Business reached out to Verizon and Warner Bros. Discovery, which owns Max. Netflix declined to comment.
The Netflix logo is displayed on a phone screen and the Netflix website on a laptop. (Jakub Porzycki/NurPhoto via Getty Images / Getty Images)
The deal includes all three receiving revenue from the ad-supported package, with Netflix and Warner Bros. Discovery having guaranteed minimums, according to The Journal.
| ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| VZ | VERIZON COMMUNICATIONS INC. | 35.71 | +0.09 | +0.25% |
| NFLX | NETFLIX INC. | 447.24 | +12.09 | +2.78% |
| WBD | WARNER BROS. DISCOVERY INC. | 10.13 | +0.49 | +5.08% |
MAX STREAMING SERVICE UNVEILS SPORTS TIER WITH NBA AND MLB GAMES for $9.99 per month
According to reports, Verizon customers will soon be officially informed about the planned Netflix/Max bundle. A source told The Journal that Verizon would make it available to all myPlan users.
Video on demand, TV streaming, multimedia. Hand holds remote control (iStock / iStock)
The mobile operator first introduced “myPlan” in May. This service offers a number of “perks” that users can receive for an additional monthly fee of $10 each, which currently includes a Disney+, Hulu and ESPN+ package, according to Verizon’s website.
Late last month, Verizon said it had third-quarter operating income of $33.3 billion and net income of $4.88 billion.
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