• An exciting musical journey: Volkswagen is celebrating seven decades of presence in Brazil and wants to do it in a way that touches the hearts of Brazilians. The car brand uses music to connect generations and highlight the company’s continuous development.
• unite generations: Volkswagen’s new campaign, created by AlmapBBDOfeatures an unprecedented duet between the legendary Elis Regina and her daughter Maria Rita. Thanks to artificial intelligence, Volkswagen managed to bring mother and daughter together in an emotional performance of the song “Como Nosso Parents” by Belchior. The duet can be seen in a video where Maria Rita drives the new ID.Buzz, the electric version of the iconic station wagon, while Elis Regina drives the classic station wagon.
• The station wagon is back, now fully electric: Volkswagen’s 70th anniversary campaign also unveils the return of an icon: the station wagon. The company confirmed that it will bring a limited edition of 70 units of the ID.Buzz, the 100% electric version of the station wagon, to Brazil. The decision marks a new phase in Volkswagen’s electrification strategy and strengthens Brazil’s presence in this global plan.
• A tribute to history and the future: According to the company, the campaign celebrates the history of Volkswagen in Brazil, but also looks to the future. Roger Corassa, vice president of sales and marketing, notes that the campaign shows that “there’s always something new” as the automaker innovates its product portfolio.
CREDITS:
Advertiser: Volkswagen Title: Generations Product: Institutional Agency: AlmapBBDO President and CEO: Filipe Bartholomeu CCO: Luiz Sanches and Pernil ECDs: Rodrigo Almeida and Rafael Gil DCs: Iron Brito and Felipe Cirino Creation: Francis Allan and Gustavo Quasteli Client Approval: Roger Corassa, Livia Kinoshita, Cristiano Mineiro, Arthur Rocha, Agnes Marques and Helena Oliveira Audiovisual production: Diego Villas Bôas, Vera Jacinto and Murillo Moretti Supervision: Christiano Bock, Mariana Nanes, Stephanie Gasparini, Juliana Stern, Fernanda Waniarka and Bruna Nascimento Planning: Sergio Katz, Marcelo Bazán, Bruno Ortiz Machado, Tomás Garnier Coutinho, Julia Albero, Lavieri Junior, Giulia Arruda, Ana Carolina de Losso, Giovanna Orsatti and Beatriz Freitas Media: Rafaela Alves, Luana Gallizzi, Everton Maciel, Lucas Fanti, Stephanie Santos and Isadora Lee BI : Diego Rodrigues, Guilherme von Brewer, Amanda Rosa, Sara Ribeiro and Matheus Rodrigues and Victor Castilho Contents: Cristiana Uehara, Talita C. de Souza, Hannamy Layla, Samanta de Melo and Beatriz Amâncio Graphic Producer: José Roberto Photo Editor: HH Production and Technology by Promotional images Film producer: Boiler Films Director: Dulcidio Caldeira Executive production: Juliana Martellotta Service manager: Larissa Perrotta Service: Jonas Monte, Jess Thomaz and Maria Clara Gonçalves Production manager: Juliana Sigolo Coordination team: Bruna Fernandes, Cintia Varella and Marina Rohnik 1. Assistant director: Bruno Roberti 2 Assistant Director: Felipe Luisari Cameraman: Juliano Lopes Cameraman 2nd Unit: Rafael Martineli Artistic Direction: Martin Garcia Production Manager (São Paulo): Roberto Bellezia Production Manager (Floripa): Magali Heinze Costume Designer (Floripa): Giovanna Moretto Casting Producer (São Paulo/ Floripa): Cintia Cappellano Celebrity: Maria Rita Agents: Alexandre Rodrigues Rosa and Verônica Falcão Rodrigues Braga Executive Producer: Mariana Da Annunciação Dos Reis Make & Hair: Ricardo Dos Anjos Stylist: Heleno Manoel Post Coordinator: Ricardo Quintela Editor: Ricardo Quintela Assistant Editor: Fabio José Bento Completion: Rafael Barão Finishing Assistants: Renata Dalbem and Jean Neto Color Correction: Acauan Pastore Post Production: Flow Effects Production Company: Raw Audio Music Production: Fernando Forni, Ricardo Pinda and Rogerinho Pereira Musical Direction: Hilton Raw Sound Design and Mixing: Enrico Maccio and Philip Braunstein Service: Carol Peternelli Coordination: Robério Barbosa Voiceover: Maria Rita Estúdio RJ Recording Cia do Técnicos Musicians: Bass Alberto Continentino Keyboards Rodrigo Tavares Drums Wallace Santos Guitar Fernando Caneca Sound Engineer: Flavio Senna