In the competitive fashion market, a Latin American country has stood out by purchasing Peruvian lingerie. With an investment that exceeds two million dollars, this country has replaced the United States as the main buyer of these delicate garments, showing a growing trend in the region. This movement reflects the quality and appeal of Peruvian lingerie as well as the changing business dynamics of Latin America.
Year 2023 marked a milestone for the lingerie industry in Peru. Despite an overall decline in exports, one neighboring country managed to stand out through its growing interest and acquisitions in this sector. With purchases worth more than two million dollars, this country showed its appreciation for Peruvian fashion while establishing a new standard in the region, surpassing even traditionally dominant markets such as the United States.
According to the report of the Manufacturing Management of the Exporters Association (Adex)Lingerie exports recorded a decline last year. According to the report, between January and October 2023Foreign sales of Peruvian lingerie achieved 3 million 889 thousand US dollars.
Cotton knit panties account for 74.5% of the country's lingerie exports. Photo: AFP
Which country spends millions of dollars buying lingerie?
Chile has been the protagonist of this significant change in the lingerie market. Between January and October 2023, Peruvian lingerie exports reached $3.89 million, of which Chile accounted for $2.11 million. This figure positions Chile as the main buyer and also shows a strong preference for the quality and design of Peruvian lingerie.
Between January and October 2023, foreign sales of Peruvian lingerie reached $3,889,000. Photo: AFP
What item of clothing is most often shipped from Peru?
Peruvian lingerie is prized for its quality and design, but there is one garment that stands out from the rest: Cotton knit panties for women. This article accounts for 74.5% of the country's lingerie exports, the preferred choice of international buyers. Their comfort, durability and style have made these panties a star product in the global market.
Ranking of lingerie exports
In the ranking of lingerie exports, Chile is at the top with an investment of 2.11 million dollars. It follows USA, which was moved to second place. Other countries such as Spain and Brazil have also increased their purchases, proving the growing interest in Peruvian lingerie. Despite fluctuations in the market, demand for these intimate apparel items remains strong, promising a promising future for the intimate fashion industry in China Peru.