The transition from Fabio Fazio and Che tempo che fa to Discovery won’t be painless for Rai. The presenter brings an average audience of 2.4 million viewers and a market share of 11.8%. The channel 9 where it lands today is the network of Maurizio Crozza. It has one million one hundred thousand loyal viewers and a 5.6% market share. And the audience, television experts argue, has now learned to go beyond the first six buttons on the remote control. Those of Rai and Mediaset. The War of Succession was also born from this point of view. Focusing on three names in particular today. That of Massimo Giletti, whose broadcast on La7 has just been closed by Urbano Cairo. That of Paolo Bonolis. And that of Nicola Porro.
The succession
Corriere della Sera explains today that Viale Mazzini must first decide whether to make a copy of Che tempo che fa or change the structure of the schedule. The answer is not obvious. Also because it overlaps with other topics. First of all, that of the budget. The newspaper explains that Bonolis is only a suggestion. Even if the conductor tried to bring his talk show “The Meaning of Life” to Rai. However, the biggest problem is the budget. Though Fazio was accused for years of continuing “on the license fee money,” the reality was that his show was paid for entirely by advertising. His successor will also find this sword of Damocles over his head. The hypothesis of turning to an informational program instead would put Giletti in pole position.
Who will replace Fazio?
But the conductor’s return to Rai is on hold, the newspaper writes after he was questioned by the Florence public prosecutor’s office as a witness in the investigation into the 1993 massacres. The other name is that of Nicola Porro. Which, however, seems destined for Rai2. Repubblica, on the other hand, explains that the question of ratings and the difficulties faced by channels other than Mediaset and Rai now seem to have been overcome by the facts. The semifinals of the Champions League Milan-Inter on TV 8 had almost seven and a half million viewers (share 33.1%) and gave the channel first place among the most-watched programs on Wednesday. Instead, Rai 1 stopped on May 11 with the Juventus-Sevilla game in front of 3 million 771,000 viewers (18% share).
The results of Nine
Finally, Alessandro Araimo, General Manager Italy and Iberia at Warner Bros. Discovery, tells the newspaper that “the commitment has always been to attract the best talent”. And he has already announced that the four-year contract with Fazio will allow the conductor to develop new projects. Nove achieves its all-time record in prime time in 2023 with an average share of 2.1% (+22%).
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