Shares for sponsors cost between R$20 and R$114 million. There are also cheaper advertising spaces for the daytoday dynamics of the reality show. There are between 5 and 10 quotas still available.
It should be noted that this is the list price. In some cases, the channel offers discounts to companies.
According to Globo, all sponsorship quotas were sold two months before the show's premiere. The number surpasses last year's reality record, when 13 brands were the main sponsors.
In 2023, BBB recorded total commercial participation from 40 brands during the 100 days of the program.
View the full list of sponsors:
In the “Large” category (around R$114 million each):