John Silva It had its premiere João’s program last Saturday evening (21) in the band, and the result exceeded all expectations. The attraction did its job in terms of response and audience, with satisfactory ratings and even higher ratings than SBT and Record.
Photo: RD1
According to exclusive data from RD1The show saw a 13% increase in viewership compared to the previous four Saturdays. Based on the share (number of connected televisions), the increase in viewers was 9%.
On average, João’s program surprised most pessimists, gaining 4.7 million more viewers nationwide, an increase of 19%. Only in São Paulo is the company’s new bet tape reached 830,000 viewers.
With a good audience and a new option for Saturday nights, Programa do João has a number of advertisers
With four top positions in the greater São Paulo area, the main place for the advertising market, João Silva was opposite the station of Silvio Santos, which broadcast the repeat of Esquadrão da Moda in the same band.
Record, in turn, broadcast the best moments of Reis, who maintained second place in isolation from start to finish in Ibope. The two channels reported on Faustão’s son in Porto Alegre and Belém.
Already in his debut broadcast, João Silva showed strength in the advertising market. With the help of Fausto Silva, João’s program announced Credcesta, Pizza do Faustão, Farmasi, Viva Sorte and Wewi.
The data is consolidated by Ibope.