1679980707 Woolrich Launches Plant Fiber Parka FashionNetworkcom UK

Woolrich Launches Plant Fiber Parka – FashionNetwork.com UK

Translated by

Cecile Herrero

Published on

March 28, 2023

The American outdoor clothing brand launches an eco-responsible version of its iconic parka, made by Goldwin with a new-generation fiber derived from Japanese Spiber, which uses vegetable sugars as raw material.

Woolrich Launches Plant Fiber Parka FashionNetworkcom UKThe Woolrich “Artic” Parka from Brewed Protein

Developed by Japanese start-up Spiber Inc., the material, dubbed “Brewed Protein,” is made through a microbial fermentation process similar to how alcohol is made. It reaffirms Woolrich’s commitment to finding alternative fabrics that are free of petroleum and animal products.

The new parkas will be made by Goldwin, a Japanese sportswear company that owns a minority stake in Woolrich, and will be available in Fall/Winter 2023 in both brands’ physical and online stores in the US, Europe and Japan.

Goldwin partnered with Spiber in 2015 to develop protein materials that would reduce its environmental footprint. In autumn of the same year, the Japanese fashion group released the first prototype of an outdoor jacket with brewed protein polymers, which can be used in many areas from clothing to automobiles.

Woolrich, with 33 stores worldwide, launched its first “Arctic” parka in 1972. Since 2018, the label has been controlled by the investment fund L-Gam.

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