WTM London 2022 was marked by debutants and repeaters this year

has officially started World Travel Market London (WTM)die (November 7th to 9th), with the hope of concluding a record number of agreements this year, thanks to the arrival of new exhibitors and many who have returned to one of the most important trade fairs in the tourism sector worldwide.

Both new and familiar faces are present in all areas of the exhibition center. There are more than 3,000 exhibitors, with more than 70 making their debut at WTM in London.

Argentine stand
Argentina stand at WTM London 2022

Some of the most prominent newcomers can be found in the International Hub section of the show, with global representatives from hotel giants such as hilton Y Wyndham Hotels & Resorts.

The International Hub will house bed bank Yalago (part of the Emirates Group), transport rental company OK Mobility and destination management company Intrepid for the first time.

Public, private and hybrid destination management companies as well as tourism associations will all show their presence at this year’s event. The organizers are particularly pleased to welcome the Brazilian Tourist Office Embratureto which are added other representatives from destinations as diverse as Kyrgyzstan and Rwanda.

Exhibitors attending the fair for the first time include Uganda Tour Operators Association and representatives from Azadi International Tourism Organization, who will showcase hotels, eco-safari, villages and climbing tours available in Iran.

Furthermore, the most consolidated holiday destinations such as the Caribbean, Spain and Portugal are more strongly represented this year. Double the size of last year, the UK & Ireland stand is home to more than 50 partners and reflects the continued interest in the UK & Ireland as a stopover destination and its appeal to inbound visitors.

Cuban stand
Cuban stand at WTM London 2022

This year’s Technology Pavilion debuts Sojern, one of the world’s leading travel-specific marketing platforms. UK-based Vamp, which helps travel companies collaborate with influencers, and US-based rental car aggregator Sofiac are among dozens of tech companies also trying their luck at the WTM London 2022 show.