Clare Ferragni It is again at the center of the Eye of the Storm. This time it was her most loyal followers who got her in the middle of the controversy, feeling a little betrayed after publishing the last post in which the influencer shared some pictures of her new home in Milan. Between some teasing (“The renovation of this apartment beats the end of Salerno – Reggio Calabria”) and some observations on the Ferragnez lifestyle (“I’d better see you in a nice, isolated house with a garden and maybe a swimming pool.”) , there was there controversy linked to an announcement by Chiara Ferragni a few hours before the publication of the post on the work on the new home.
The influencer has decided to take advantage of a new opportunity that Instagram offers: creating one transfer. It is a “virtual room” where you can share content or videos and photos other than those published on the profile, only with followers who need registration. A feature strongly reminiscent of Telegram that allowed Fedez’s wife to raise around 400,000 subscriptions in a few hours.
The social dispute
After the first welcome message, in which Chiara Ferragni explained that there would be special updates for her enthusiasts in the broadcast, the digital entrepreneur published three photo of the interior of the new home in City Life that the Ferragnezes will move into before the end of the year. But shortly thereafter, the same photos (and others) ended up on the homepage for everyone to see, and fan anger exploded. “Chiara you are a fake because you said that you sent exclusive content in the group, instead you posted the same photos for everyone #anger,” wrote a user under the social post, sparking the reaction of other followers who felt betrayed by Chiara: “I expected more heavinessthen what is the point of subscribing to your show?”
The discussion literally boiled over under the content Social shared by Ferragni, but those who were expecting exclusive pictures and an elusive behind-the-scenes look at their glittering lives in her new show have been disappointed. To straighten things out, the influencer subsequently published unposted videos and photos on his new channel, which didn’t appease the ire of the most loyal followers, who felt somehow betrayed by Chiara Ferragni.