Meeting friends for dinner can be news as long as Taylor Swift is among the guests. This week, the 34-year-old singer went out for dinner with actress Blake Lively (Serena van der Woodsen in Gossip Girl) at the Brooklyn restaurant Lucali Pizza, owned by chef Mark Iacono, one of New York's hottest eateries Celebrities and local residents gather to taste their famous pizzas. For date night with one of her best friends, Swift wore a short green velvet dress that quickly caught the attention of her followers. The singer and songwriter, who according to El País in this article has a fortune worth $1.1 billion, making her the fifth most powerful woman in the world, is also a true fashion writer. A few evenings before dinner, she shone at the Golden Globes gala – she was nominated for the box office award for her documentary “Taylor Swift: The Eras Tour” – in a tight green sequin dress by Gucci and jewelry by De Beers, for his dinner in Brooklyn, kept the same color but chose a brand that was a far cry from the luxury styles he usually wears. Her mini dress is from Little Lies, a small Scottish brand that immediately noticed the Swift effect: the £58 (68 euros) garment was sold out on its website, but is already being restocked and is now available to reserve in two colors, green and black.
“We are overwhelmed by the response so far,” the owners said in a video shared on TikTok, announcing that they are already creating new inventory. Little Lies defines itself on its website as “an independent family business founded by married couple Jade and Stuar Robertsont”. The brand's journey began in 2015 in its owners' home in Perth (a city in central Scotland) and the world of music and subcultures has always been one of its main sources of inspiration. In fact, many of their models exude a seventies style and could have been part of the wardrobe of shows like Everybody Loves Daisy Jones. Some of the names of her clothing are reminiscent of the music world of the time: her website features a T-shirt named Fleetwood Mac, a model named Hendrix, and the dress Swift chose is called Sweet Jane, like the 1970 song by The Velvet Underground, written by Lou Reed.
Jade Robertson, co-founder of the Scottish brand, admitted in a statement to British newspaper The Times that she was “stunned” when she learned that the very famous artist had chosen one of her clothes. “We had no idea she even had the dress,” she explained. She discovered it thanks to her brother, a Swiftie, who informed her of the news at dawn. Soon, the brand's social media and website revealed that this dinner outing in Brooklyn had been the best advertising campaign for the small family business.
“He did it very Stevie Nicks style,” Robertson told The Times. The Fleetwood Mac singer was one of the great icons of the bohemian style that characterized the '70s, and for the brand's owner, Swift took inspiration from her by pairing the dress with high leather musketeer boots with snake engravings reminiscent of tattoos . In contrast to the affordable price of the Little Lies dress, the boots are among the luxury brands that the artist usually uses: they are from the Jimmy Choo x Jean Paul Gaultier limited edition and can be purchased online from the shoe company for 2,450 dollars (2,230 euros ).
Swift paired the green Little Lies dress with Jimmy Choo x Jean Paul Gaultier musketeer boots. Robert Kamau (GC Images)
Many of the singer's followers wanted to interpret this style as a new track on which they foreshadow the imminent release of her version of her 2017 album Reputation (since 2010, after the investment fund Shamrock Holdings acquired the rights to her first six albums) With one Estimated to be worth more than 250 million euros, the artist is re-recording her works and re-releasing them under the Taylor's Version label, as the color green and the symbology of snakes are closely linked to this era.
At the moment she's not just going out with her friends; Attending awards shows like the Golden Globes with reunions and gossip with Selena Gomez; Swift attended NFL games to cheer on her boyfriend, Kansas City Chiefs star Travis Kelce, and left hidden messages about her possible upcoming releases. She also knew how to use her style influence to boost a little-known fashion brand. “We are a small business and are working hard to replenish stocks as quickly as possible. “Shipping and order tracking updates will be sent via email!” warns Little Lies in the description of its Sweet Jane model. It could be the push the company needed to evolve, because on their website they themselves admit that they have experienced significant growth since 2023 and want to continue in this direction: “With a strong brand image and an almost cult-like following, Little Lies has grown exponentially and broken the boundaries of the original business model, paving the way for a new direction: the dream direction.”
Blake Lively, known for her role in Gossip Girl, wore a mini skirt and sweater set with a Louis Vuitton bag. Robert Kamau (GC Images)