A Quebec microbrewery shines internationally for its packaging

A Quebec microbrewery shines internationally for its packaging

A Québec microbrewery has distinguished itself internationally by winning all the awards for the design of its product packaging.

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For the packaging of their coffee bags, Microbrasserie de Bellechasse won the Best in Class award at the PAC Global Competition in New York, beating major banners such as Molson, Danone, METRO, Tsingtao and Coca-Cola.

This renowned international competition honors companies that have excelled in the design of their packaging.

Proud “Ambassador of Bellechasse”, the microbrewery has made it its mission to represent the landscapes of the territory of Bellechasse on its coffee packaging made by the Rootree company, as indicated by Gabriel Paquet, master brewer and president of the Jagd Microbrasserie de Nice.

Designs include the Massif du Sud and its wind turbines, the Saint Lawrence River and Marina, maple landscapes and agricultural plains.

“We wanted our customers to take their coffee bag home and remember the good times they spent at Microbrasserie and Bellechasse,” added Anabelle Goupil, Managing Director of Microbrasserie de Bellechasse, in a press release.